NOW Design Cases
1 case across 1 studio
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- Ensemble’s identity for digital product company NOW explores constant shifts of information
The Brand Identity · Jun 22, 2020
Manchester-based studio Ensemble rebranded digital product company NOW, focusing on the theme of constant information shifts. The refreshed identity retains the brand’s interchangeable ‘O’ device while introducing a system of conceptual ‘lenses’ representing past, present, and future. The design uses a monochrome palette and a mix of serif and sans serif typography to balance clarity and adaptability.