Universal Everything created a five-minute CGI artwork for AT&T's 32-metre-tall media wall in downtown Dallas. An evolving cast of weightless, digitally rendered figures shifts from day to night, creating a joyful backdrop for a new public space.
Haus collaborated with AT&T and The Collective to create an interactive Snapchat face lens tied to Fantastic Beasts: The Crimes of Grindelwald. The experience opens with a cinematic sequence of rain and lightning before pulling back to reveal the user as an auror on the front page of the Daily Prophet. Tapping the screen summons a wand that cycles accessories, letting users switch magical hats, glasses, and a bowtie with golden stars. The lens, named Alohomora, nods to the iconic unlocking spell and invites fans to step into the Wizarding World. The activation ran in AT&T stores nationwide as part of in-store displays featuring film characters and elements, driving playful engagement and shareable moments.
Stink Studios created an interactive campaign for AT&T and Samsung’s Infuse 4G phone, showcasing the device’s vivid display through playful animal reactions. The experience included a Facebook app and rich media banners where users could open virtual doors to reveal animals interacting with the phone’s screen.
BUCK collaborated with AT&T to create a series of holiday-themed GIFs aimed at engaging Gen Z through meme culture. The playful and quirky animations balanced weird and wholesome humor, resulting in over 274 million views across 12 GIFs. The project demonstrated how small, looped stories could become viral digital content.