A Snapchat Face Lens For A Telecommunications Company

Haus collaborated with AT&T and The Collective to create an interactive Snapchat face lens tied to Fantastic Beasts: The Crimes of Grindelwald. The experience opens with a cinematic sequence of rain and lightning before pulling back to reveal the user as an auror on the front page of the Daily Prophet. Tapping the screen summons a wand that cycles accessories, letting users switch magical hats, glasses, and a bowtie with golden stars. The lens, named Alohomora, nods to the iconic unlocking spell and invites fans to step into the Wizarding World. The activation ran in AT&T stores nationwide as part of in-store displays featuring film characters and elements, driving playful engagement and shareable moments.