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Social Media Activation Campaign for Bite Back by New Genre - D1S1 Design Spotlight

Studio: New Genre

Client: Bite Back

Work: Social Media

Industry: Non-profit

Social Media Activation Campaign for Bite Back

New Genre partnered with Bite Back, a youth activist movement founded by the Jamie Oliver Group, following its rebrand. The studio developed a social-media activation campaign that centered the voices of young activists challenging harmful food systems.

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Tags: Youth-led, Activist, Foodsystem, Socialmedia, Campaigning, Provocative

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