Brand Identity and Strategy for Youth Activist Movement Bite Back

Wolff Olins partnered with Bite Back, a youth-led movement challenging the global junk food system, to redefine its brand strategy and identity. The new brand uses the visual language of junk food marketing against itself, empowering young activists to expose corporate irresponsibility and demand change. The result is a bold, subversive identity that has significantly boosted engagement and awareness across the UK.