New Genre is a global design and technology studio based across London and San Francisco, partnering with disruptive thinkers, startups, and established brands. The multidisciplinary team develops strategy, brand systems, digital products, websites, and experiences, combining identity design with React-based product development and ongoing technical support. Co-founder and Partner Natalia Kurzydlak leads alongside Digital Designer Billie Lancefield, Senior UI/UX Designer Clément Valdelievre, and a team of designers, developers, and strategists. Its work includes brand and digital projects for AI education platform Ello, agentic-product copilot Overmind, and workplace provider Brass Tacks. New Genre has been featured by Brand New, Fonts in Use, and A1 Gallery.