New Genre

Cases

• Albert Penn
• Brand Identity for Albert Penn
• London

• Printosis
• Brand Identity for AI Orthotics Platform
• Animation, 3d Animation, 3d Illustration, 3d Rendering, Artificial Intelligence, Health

• Accel
• Event Experience for Accel Fintech Summit
• 3d Illustration, Acrylic, Coffee, Fabric, Glass, Hand, Man, Paper, Plastic, Tea, Water, Window

• Bite Back
• Social Media Activation Campaign for Bite Back
• Billboard, Hand, Metal, Railway, Screen, Smartphone

• Bolder Money
• Brand Identity and Website for Bolder Money
• Concrete, Smartphone

News & interviews

• New Logo & Branding for Chilli Bomba by New Genre

  BP&O · Jan 30, 2024

  BP&O’s feature by Emily Gosling explores New Genre’s branding and packaging design for Chilli Bomba, a Los Angeles-based gourmet candy brand. The identity uses bold typography, playful illustration, and vibrant color to balance adult appeal with a sense of fun. While the photography style drew some criticism, the project is praised for its creativity and strong visual character.

  New GenreChilli Bombabranding
  Emily Gosling

Clients