Opposite

Their own site is set in Helvetica, Roboto, Roobert

Cases

• Possible
• Branding and Packaging for Possible Nutrition Brand
• Health, Nutrition, Window

• Optimist
• Brand Identity for Optimist
• Palm Tree, Tree

• EDT
• Brand Identity and Packaging for EDT
• Understated, Precise, Confident

• Bon Fiction
• Branding and Packaging for Bon Fiction Chocolates
• Chocolate, Hand Lettering, River, Tree

• Octopus
• Brand Identity and Packaging for Octopus Perfume
• Bottle, Clay, Glass, Tape

• Antidote Craft Coffee
• Brand Identity and Packaging for Antidote Craft Coffee
• Coffee, Cup, Food Delivery

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News & interviews

• : New Name, Logo, and Identity for Optimist by Opposite

  · May 15, 2026

  UnderConsideration’s Brand New briefly covers the new name, logo, and identity for Optimist, a consumer products brand from India, designed by Opposite. The post highlights the use of a blue color palette, a lowercase monospace wordmark, and an icon element referencing a tree. The article is part of the 'Noted' category, offering a short overview rather than a full review.

  OppositeOptimistbranding

Clients