Opposite created a digital experience for Oval, a modern fertility clinic, balancing scientific precision with human warmth. The website serves as the brand’s first touchpoint, combining clinical clarity with a calm, reassuring tone to guide users through sensitive information with ease.
Opposite developed the brand strategy, name, and visual identity for Oval, a modern fertility clinic founded by Dr. Brian Levine. The identity balances scientific credibility with human warmth through refined design, a custom wordmark, and a calm visual system that redefines the fertility experience.
Anagram developed a distinctive brand identity for Oval, positioning it as the world’s first simplifying agency. The project focused on creating a clear, modern visual language that communicates clarity and sustainability.
Illo created a live-action and motion design video campaign for Oval to promote the launch of their new debit card and updated app. The project aimed to illustrate diverse spending habits and highlight the app’s new features through dynamic storytelling and contemporary visuals.