Anagram

The Brand Identity · Jun 3, 2024 · Interview

The interview with Anagram Club co-founder Valentin Salmon explores the studio’s origins, philosophy, and approach to design across fintech, AI, and crypto sectors. Based between France and Colombia, the studio emphasizes functionality, co-creation, and business impact over aesthetic trends. Salmon discusses key projects for clients like Planity, Fortuneo, and Gladia, and how Anagram Club positions itself as 'technicians' rather than artists.

BP&O · Jul 25, 2018

BP&O features Anagrama’s packaging design for El Pintor, a premium tequila and mezcal brand. The design draws on themes of artistry and craftsmanship through bold colour blocking, a distinctive tapered bottle, and irregular label placement. Richard Baird praises the balance of structural and graphic elements that evoke both art materials and Mexican cultural vibrancy.

BP&O · Mar 23, 2017

BP&O features Anagrama’s branding and interior design for Orson Burger Kitchen in San Pedro, Mexico. Drawing inspiration from Edward Hopper and 1920s–30s American diners, the project combines Art Deco influences, geometric forms, and high-quality materials. The cohesive identity extends across interiors, menus, and packaging, uniting visual and spatial design elements.

BP&O · Feb 15, 2017

BP&O features Anagrama’s brand identity for Helvetimart, a Swiss supermarket in Lausanne. The design draws inspiration from Swiss cantonal flags and antique architecture, combining bold color grids and geometric patterns with heritage references to create a modern yet regionally grounded identity. Richard Baird praises its visual impact and conceptual depth, noting its balance between modernity and tradition.