Franklyn

The Brand Identity · Aug 7, 2016

The article showcases Franklyn’s refreshed identity for boutique bicycle maker VonHof. The rebrand introduces a typographic and pattern-based system applied across print, digital, and product categories, reflecting the brand’s handcrafted and American-made ethos.

The Brand Identity · Jul 11, 2016

The Brand Identity features Franklyn’s branding work for Capsule, a startup pharmacy offering same-day prescription delivery. The project presents a bold, caring, and user-focused identity applied across digital and physical touchpoints including packaging, app, and advertising.

The Brand Identity · Jan 16, 2016 · Interview

The Brand Identity interviews Michael Freimuth, co-founder of New York studio Franklyn, about the studio’s origins, growth, and creative philosophy. Freimuth discusses their collaborative approach, notable projects like Redscout, Marz Brewing, and the International Documentary Association, and their emphasis on flexibility and experimentation in branding. The conversation highlights Franklyn’s playful, honest culture and its evolving team dynamic.