In their own words
Clubbing is all about freedom, the feeling of being completely yourself.
We took direct inspiration; bright, bold colours like yellows and pinks that pop against black and white.
The goal was to create something that felt real to that space. A bit raw, a bit fun and not overthought.
When you give a brand a physical space, even temporarily, you invite your audience to play a role. That's where real connection happens.
Our job was to make the brand more visible, and we did this in two ways.
We needed an idea that was really simple to help build up the presence and credibility of the Sessions brand.
The goal was to create images that made you do a double take, where something feels slightly off, almost like a glimpse into the future of food.
AI has deeply embedded itself into everyday design tools, even when you're not actively seeking it out.
Plants grow in many different ways – that's the joy of it. We wanted to bring this element of surprise to life with weird and wonderful illustrations.
The five chosen aim to show a wide spectrum; some are dialled up, such as the Swiss cheese plant that’s grown out of control, while others are simple and geometric.
Articles & interviews
- OMSE Designs Fictional Club for Estrid's Body Confidence Campaign
London-based studio OMSE designed a fictional Ibiza nightclub called Estrid’s Realm for Swedish body care brand Estrid, aligning the brand’s body confidence mission with the freedom and self-expression of club culture. The activation transformed Casa Privada at The Standard Ibiza into a branded experience through posters, merchandise, and environmental design. The project successfully merged rave aesthetics with brand storytelling, generating significant engagement and media value.
- "Estrid Launches Body Confidence Realm in Ibiza"
Estrid partnered with London studio OMSE to create 'Estrid's Realm', a week-long brand activation at The Standard's Casa Privada in Ibiza. The project transformed the villa into a fictional club celebrating body confidence through bold graphics, custom merch, and immersive experiences. The activation generated significant organic engagement, showcasing how design can foster authentic brand connections.
- "Sessions Debuts New Brand Identity by OMSE"
Creative Boom reports on OMSE’s rebrand for food platform Sessions, which introduces a new trademark-inspired 'S' symbol and bold visual identity. The redesign elevates Sessions from a behind-the-scenes enabler to a visible leader in food innovation, featuring photography by Philotheus Nisch and a cohesive digital presence. The project also aligns sub-brand Shelter Hall with the master brand while maintaining its individuality.