James Kape

Founder · Creative Director

4 articles · Nov 2024Oct 2025

Studios:OMSE

Quotes

  • Clubbing is all about freedom, the feeling of being completely yourself.
  • We took direct inspiration; bright, bold colours like yellows and pinks that pop against black and white.
  • The goal was to create something that felt real to that space. A bit raw, a bit fun and not overthought.
  • When you give a brand a physical space, even temporarily, you invite your audience to play a role. That's where real connection happens.
  • Our job was to make the brand more visible, and we did this in two ways.
  • We needed an idea that was really simple to help build up the presence and credibility of the Sessions brand.
  • The goal was to create images that made you do a double take, where something feels slightly off, almost like a glimpse into the future of food.
  • AI has deeply embedded itself into everyday design tools, even when you're not actively seeking it out.

Articles & interviews