Adrian Frutiger
Type Designer · Designer
4 articles · Jul 2021 — Dec 2025
Articles & interviews
- Meet Sociotype’s Ceno & Meso: sans and serif families that share DNA
The Brand Identity · Dec 15, 2025
The article introduces Sociotype’s new type families, Ceno and Meso, a sans and serif pair sharing structural DNA inspired by Edward Johnston’s London Underground lettering. Designed by Joe Leadbeater, the project explores the interplay between humanist tradition and modern digital flexibility through a variable font that interpolates between sans and serif. The piece details the design process, historical influences, and technical development behind the two-year project.
SociotypePosthuman Studiotype_design - Order Type Foundry Crafts "Airy" Haltung Typeface Inspired by History
The Brand Identity · Jan 30, 2025
The Brand Identity features Order Type Foundry’s new sans serif typeface, Haltung, designed by Auckland-based Joe Moore. Drawing from the teachings of Walter Käch, Adrian Frutiger, and Emil Ruder, Haltung balances historical influences with a contemporary, airy aesthetic. The typeface offers seven weights with italics and aims to bring a lighter, expressive tone to neo-grotesk design.
Order Type Foundrytype_design - Designing in squares: Erkin Karamemet takes us on the historical journey behind his Modena typeface
The Brand Identity · Jun 8, 2023 · Interview
The article is a guest feature by type designer Erkin Karamemet, translated and contextualized by Ferdinand Ulrich, exploring the conceptual and historical background of his new typeface Modena. It traces the geometric and typographic lineage of square-based letterforms, referencing figures like Piet Hein, Alessandro Butti, and Hermann Zapf. Karamemet discusses Modena’s design process, variable font structure, and the balance between optical correction and geometric precision.
typography - Omnigroup detail the importance of collaboration within their multidisciplinary design practice
The Brand Identity · Jul 8, 2021 · Interview
The Brand Identity interviews Lausanne-based studio Omnigroup, founded by Leonardo Azzolini and Simon Mager, about their collaborative and multidisciplinary approach to design. They discuss their focus on typography, identity, and book design, their type foundry Omnitype, and collaborations such as the ABC Walter typeface with Dinamo. The conversation explores their working methods, creative culture in Lausanne, and the importance of collaboration and material experimentation.