About
Chief creative officer and partner at Red Antler. His work spans brand design, advertising and digital experiences, building on earlier design and innovation roles at Publicis Groupe.
SourceIn their own words
We're living in the age of the creative generalist.
Structure, mentorship, and space to learn how to think.
The next era of creative success will be defined by those who think strategically and adapt fearlessly.
Be humble and stay wildly curious.
Don't be afraid of AI—tinker with it, play with it, understand it.
Kerning might be a bit overrated.
Every creative should have a nemesis.
Creativity should act as a form of rebellion against fear-based narratives, with humility and generosity as essential companions to innovation.
I'm really energised by some of the internal creative experiments we're running.
Speed and adaptability are crucial.
Articles & interviews10
- "Creative Agencies Shift from Specialists to Valued Generalists"
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.
- "Is University Still Vital for Creative Careers in 2025?"
The article explores whether university remains the best route into the creative industry in 2025. Featuring insights from creative leaders across agencies, it concludes that while formal education still offers structure and mentorship, self-taught and alternative paths are increasingly valid. The piece highlights accessibility, evolving technology, and the importance of time and practical experience in shaping creative careers.
- Key Traits for Future Creative Leaders Revealed