Barrington Reeves

Creative Director · Founder · Founder Creative Director · Other

10 articles · Nov 2022Jun 2025

Studios:Too Gallus

Quotes

  • At the beginning, it was more about revenue; now it's to be recognised as leading and leaving a lasting legacy and impact on the creative industries.
  • At the beginning, it was more about revenue; now it's to be recognised as leading and leaving a lasting legacy and impact on the creative industries.
  • With the integration of AI acting as the great leveller in technical skill, the main gap that remains is in taste and curation.
  • Agile, lean teams can achieve brilliant results, making them an increasingly attractive option for clients navigating economic challenges.
  • The democratisation of technology has empowered smaller studios like his, levelling the playing field and giving them access to tools and opportunities once reserved for large agencies.
  • Instead of chasing massive retainers that would change the essence of the studio, Too Gallus leans into its strengths, focusing on bold, culturally connected projects that excite both the team and the clients they work with.
  • We wanted something sleek and clean that would mirror the functional and structured nature of the clothes.
  • The brand was looking for an identifier... this star is to act as a driver for the other houses to interpret in their own way.
  • We wanted the identity to be able to move and evolve with the collections that the brand releases.

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