Red Antler is a New York–based branding agency recognized for shaping next-generation brands through strategy, design, and storytelling. Founded by Emily Heyward and JB Osborne, the studio partners with ambitious startups and global leaders to craft identities and experiences that drive cultural impact. Led by a multidisciplinary team including Kiser Barnes, Blake Lyon, and Andrea Palacios, Red Antler’s work spans brand strategy, digital design, and integrated campaigns. Their clients include Hinge, AllTrails, Ramp, Archer, and Chime. The agency has been honored by Fast Company as one of the Most Innovative Companies and featured among Inc.’s Top 10 Entrepreneurs of the Decade.
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Creative Boom reports that Nike has begun exploring FLORA, a generative AI platform for creative workflows, as part of its hiring requirements. The article features insights from FLORA co-founder Weber Wong, who explains how the tool enables entire creative systems rather than one-off outputs. Studios like Pentagram, Lionsgate, and Little Plains are adopting FLORA to accelerate branding and campaign creation through generative workflows.
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.
The article explores whether university remains the best route into the creative industry in 2025. Featuring insights from creative leaders across agencies, it concludes that while formal education still offers structure and mentorship, self-taught and alternative paths are increasingly valid. The piece highlights accessibility, evolving technology, and the importance of time and practical experience in shaping creative careers.
The article by Tom May explores the evolving traits that will define the next generation of creative leaders. Through insights from leading designers and creative directors, it identifies key qualities such as strategic thinking, adaptability, taste, vision, emotional intelligence, courage, and authenticity as essential for future success in the creative industry.
Creative Boom’s article by Tom May compiles advice from leading creative directors and studio founders for graduates entering the design industry in 2025. The piece highlights themes of self-kindness, authenticity, personal branding, leadership, and embracing technology such as AI. Contributors from studios like SomeOne, Red Antler, and Fold7Design share practical insights for navigating the evolving creative landscape.
Episode 148 of The Spark, Creative Boom’s podcast, features Kiser Barnes, partner and CCO at Red Antler. In this short conversation, Barnes discusses lessons from influential creatives, shares his views on kerning and nostalgia, and reflects on the role of optimism and authenticity in an AI-driven world.
In this Creative Boom Podcast episode, Katy Cowan interviews Kiser Barnes, partner and chief creative officer at Red Antler, about creativity in the age of AI. They discuss how technology is reshaping storytelling, advertising, and branding, while emphasizing the enduring importance of human connection and authenticity. The conversation offers an optimistic view of how creativity can thrive amid rapid technological change.
Creative Boom interviews Erin Collis, executive creative director at Red Antler, about maintaining creative boundaries, reclaiming personal time, and resisting the pressures of hustle culture. Collis discusses how saying no can empower teams, how breaks fuel creativity, and how balance is an ongoing practice in leadership and life.
Creative Boom announces the launch of Season 9 of its podcast, celebrating one million downloads since its 2020 debut. The new season features leading creative figures such as Michael Johnson, Emma Barratt, and Kiser Barnes, alongside sponsorship from the School of Communication Arts. The article highlights the podcast’s evolution, new guests, and the refreshed bonus segment 'The Spark'.
BP&O features Red Antler’s rebrand for Fuku, the fast-casual chicken sandwich brand born from David Chang’s Momofuku. The identity combines bold typography from Pangram Pangram with Akzidenz-Grotesk, dynamic flash photography, and NYC-inspired signage. While the article praises the typography and art direction, it also questions some of the copywriting and visual choices.
Red Antler rebranded New York-based fried chicken restaurant Fuku, refining its iconic wordmark while embracing the gritty, handmade energy of the city. The new identity combines a condensed sans logo with a dynamic type system inspired by street graphics and kitchen culture. The result is a bold, honest, and distinctly New York visual language that celebrates Fuku’s roots and personality.
BP&O features Red Antler’s branding for Bezi, a new labneh brand founded by Ilay Karateke and Hasan Bahcivan. The identity uses humor, 90s-inspired visuals, and vibrant colorways to introduce the Middle Eastern cheese spread to U.S. consumers. Red Antler’s art direction and playful tone position Bezi as both nostalgic and modern, aligning with current food and design trends.
Creative Boom’s feature by Tom May gathers insights from leading design studios about what excites them for 2025. Themes include sustainability, AI as a creative enabler, motion design, mentorship, and a renewed focus on simplicity and experimentation. The article paints an optimistic picture of a design industry embracing purpose, innovation, and human connection.
Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.
Creative Boom’s feature by Tom May gathers insights from leading creative directors and founders to forecast the major design trends for 2025. The article highlights AI’s growing role in final design output, a counter-movement toward handcrafted and human-centered design, and a renewed appreciation for craft and experimentation. It reflects an industry balancing technological innovation with authenticity and physical experience.
The Brand Identity interviews Sean Danz and Kevin Chao, co-founders of Brooklyn-based studio For Good Measure, exploring their candid, scrappy approach to branding and creative collaboration. The duo discuss their origins, philosophy of small-team design, experiences during the pandemic, and views on AI’s role in creativity. The conversation highlights their human-centered ethos and community-driven projects in New York City.