"Maintaining Brand Relevance in a World Craving Novelty"It's Nice That · Aug 19, 2025
The article, written in partnership with Frontify, explores how legacy and modern brands maintain cultural relevance through consistent branding. Featuring examples from Burberry, the V&A, John Lewis, Specsavers, and Hinge, it argues that consistency fosters trust and innovation rather than creative stagnation. The piece highlights how these brands balance heritage with reinvention to stay resonant in a fast-changing media landscape.
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