New Logo & Branding for Bezi by Red AntlerBP&O · Dec 13, 2024
BP&O features Red Antler’s branding for Bezi, a new labneh brand founded by Ilay Karateke and Hasan Bahcivan. The identity uses humor, 90s-inspired visuals, and vibrant colorways to introduce the Middle Eastern cheese spread to U.S. consumers. Red Antler’s art direction and playful tone position Bezi as both nostalgic and modern, aligning with current food and design trends.
