Fuku Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Fuku projects in press coverage.
News & interviews
- New Logo & Branding for Super Peach by Pentagram
BP&O · Dec 16, 2025
Pentagram’s New York team led by Matt Willey created a flexible, contrast-driven brand identity for Momofuku’s new Los Angeles restaurant, Super Peach. The design features hand-drawn wordmarks by illustrator Pol Montserrat, a restrained black-and-white palette, and expressive brushstroke illustrations. The result is a lively, intentionally imperfect system that balances restraint with energy and personality.
- Logo & Branding for Fuku by Red Antler
BP&O · Mar 27, 2025
BP&O features Red Antler’s rebrand for Fuku, the fast-casual chicken sandwich brand born from David Chang’s Momofuku. The identity combines bold typography from Pangram Pangram with Akzidenz-Grotesk, dynamic flash photography, and NYC-inspired signage. While the article praises the typography and art direction, it also questions some of the copywriting and visual choices.
- Red Antler Revamps Fuku Brand with Bold Rebranding
The Brand Identity · Dec 16, 2024
Red Antler rebranded New York-based fried chicken restaurant Fuku, refining its iconic wordmark while embracing the gritty, handmade energy of the city. The new identity combines a condensed sans logo with a dynamic type system inspired by street graphics and kitchen culture. The result is a bold, honest, and distinctly New York visual language that celebrates Fuku’s roots and personality.