Bedow is a Stockholm-based design and branding studio founded in 2005 by Perniclas Bedow. Known for its rational yet artful approach, the studio creates progressive, enduring brand identities for innovators and organizations worldwide. Its work blends strategic thinking, design craft, and ingenuity to move beyond conventional Scandinavian aesthetics. Bedow’s clients include Coop, Polar Music Prize, Neko Health, Transparent, and Unesco. The studio has received international recognition from Cannes Lions, D&AD, The One Show, Type Directors Club, and European Design Awards, as well as the Excellent Swedish Design award.
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BP&O features Swedish studio Bedow’s packaging design for Swee Kombucha, a new Georgian kombucha brand. The identity juxtaposes rational structure with organic forms, using bright color blocking and motion graphics to express the drink’s live cultures and natural qualities. The result is a visually striking system that bridges packaging, digital motion, and still life imagery.
BP&O features Bedow’s branding and packaging design for Monachus Distillery, a small-batch gin producer based in Istria, Croatia. The identity draws inspiration from the region’s natural landscape and the endangered Mediterranean monk seal, combining natural textures, serene form language, and Japanese craft influences. The result is a refined and story-rich visual identity that reflects the distillery’s artisanal ethos.
BP&O features Zak Group’s design for an artist book accompanying Albert Oehlen’s exhibition at the Serpentine Galleries. The unbound, large-format publication uses screen-printed acetate covers, bright color accents, and full-bleed reproductions to reflect Oehlen’s layered and process-driven approach to painting. The design balances formal typographic restraint with expressive visual gestures, inviting readers to rearrange and reinterpret the content.
BP&O features Bedow’s design for Swedish artist Daniel Jensen’s book 'Current Events'. The project balances expressive artwork with a calm, classic layout, using typography, materiality, and pacing to create a gallery-like reading experience. The design highlights the tactile qualities of paper and ink while maintaining focus on Jensen’s vibrant, abstract works.
BP&O features Bedow’s packaging design for Finnish indie pop group Vasas Flora Och Fauna’s album 'Strandgut'. The design uses sculptures made from maritime debris and a custom ribbon-like typeface to reflect the album’s theme of reinvention and translation. Richard Baird praises the project for its concept, craftsmanship, and visual coherence.
BP&O features Bedow’s visual identity for Italian gastronomic startup Nunchi, founded by Cedric Naudon. The identity centers on a table motif and custom typeface, Nunchi Sans, symbolizing connection, craft, and conversation. Bedow also directed and designed two accompanying books, merging modern graphic abstraction with traditional material craftsmanship.
BP&O features Bedow’s 2018 product catalogue design for Swedish furniture brand Essem Design. The project builds on the brand’s earlier identity, combining playful hand-drawn illustrations and modernist typography to express the brand’s balance of creativity and function. Photography by Gustav Almestål and illustrations by Laurie Rollitt reinforce the tactile, crafted qualities of Essem’s products.
BP&O features Bedow’s graphic identity for Näsby Slottspark, a residential property development in Täby, Sweden. The identity blends modern architectural sensibilities with natural and historical references through a refined logo, the Sabre typeface, and tactile printed materials. The design balances contemporary minimalism with regional heritage, expressed through illustration, photography, and crafted brochure design.
BP&O features Swedish studio Bedow’s packaging design for German brewery St. ERHARD. The project reinterprets Bauhaus-era aesthetics through bold geometric labels, contrasting materials, and a modern visual identity that distinguishes the brand from traditional German beer packaging. Richard Baird praises the work for its balance of modernity and tradition.
BP&O features Bedow’s new brand identity for Swedish digital studio 14 Islands. The identity uses vibrant color, animation, and layered forms to express the studio’s playful yet technically rigorous approach. The design balances physical and digital qualities through materials, motion, and the use of screen-optimized typography.
BP&O’s Richard Baird reviews Bedow’s brand identity for Helio, a Stockholm-based coworking space. The identity draws on the idea of a creative spark, using bright colours, geometric illustration, and pattern to contrast with the restrained Scandinavian interiors. The result is a cohesive yet lively system that balances utility with cheerful personality.
BP&O’s Richard Baird reviews Bedow’s brand identity for Swedish still life photographer Gustav Almestål. The identity features a sculptural monogram, multi-coloured foil printing, and contrasting typefaces Portrait and Heimat Mono, reflecting Almestål’s interplay of light, shadow, and craftsmanship. The design balances historical art references with modern material expression to mirror the photographer’s distinctive visual style.
BP&O features Bedow’s design for Swedish artist Anna Bjerger’s book covering her works from 2013–2017. The limited-edition publication reflects Bjerger’s process of reinterpreting found imagery through tactile materials and subtle conceptual cues. Richard Baird praises the synergy between the book’s design and the artist’s themes of anonymity, materiality, and personal narrative.