Max Miedinger
Designer, Type Designer
About
Swiss type designer who developed Helvetica in the 1950s. His work helped establish one of the most widely recognised sans-serif typefaces in graphic design.
SourceArticles & interviews19
- Cake Carrier Lets You Transport and Serve Dessert Easily
Berlin-based creative studio SHIO created an evolving identity system for FMYAYA, a contemporary object company launching collectible bonsai-inspired pieces. The system spans packaging, editorial, e-commerce, OOH and motion, using Helvetica Neue and Studio Feixen’s Ease to balance functional clarity with expressive typography. Three first-collection editions—Ambient, Jazz Trio and City Pop—use distinct colours, imagery, compositions and fictional album worlds while retaining a coherent brand structure.
- New Instagram Logo Divides Creatives, Exposing a Bigger Design Debate
Montreal and Los Angeles-based studio Wedge created the complete brand world for Bastét, a new oral-care company launching with nano-hydroxyapatite toothpaste. The identity combines Egyptian-goddess-inspired naming, a custom engraved-lettering wordmark, Daubenton and Nimbus Sans typography, and bilingual retail packaging designed for both shelf presence and beauty-counter appeal. The visual system positions oral care as a high-design beauty and self-care ritual while accommodating future flavours and SKUs.
- 15 Fonts Designers Use Most in 2026
Creative Boom presents results from its 2026 State of Creativity survey, identifying the typefaces designers most often use and admire. Helvetica, Poppins and Futura lead the list, while newer or more distinctive choices such as Inclusive Sans, Druk and Aeonik point to interest in accessibility, screen legibility and greater typographic personality.
- 15 typefaces designers love to use in 2026
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
- Codea Studio Visualises UCLG’s Pact for the Future
Codea Studio, working with designer Sergio Lairisa, created an accessible and visually engaging editorial identity for UCLG's Pact for the Future, a manifesto addressing global challenges and UN Sustainable Development Goals. The Barcelona studio turned complex content into postcards and a fold-out poster using vivid colours, abstract symbolic imagery, Neue Haas Grotesk, and a hybrid process of AI image generation, printing and scanning.
- Asketic Rebrands OAD for Global Growth With Bold New Identity
Latvian studio Asketic rebranded Zane Tetere-Šulce's architecture practice as Open Architecture Design (OAD) to build its international visibility and support global growth. The identity centres on a bold custom-lettered OAD mark, with Neue Haas Grotesk used for the full name and a restrained black-and-white palette designed to foreground the firm's architecture imagery.
- The Collected Works celebrates The North Face parka’s 50th anniversary
The Collected Works created a cross-channel campaign system for the 50th anniversary of The North Face parka, spanning motion content, digital and in-store assets, and a limited-edition zine. Drawing on vintage The North Face catalogues, the work combines historic visual references with contemporary typography tailored to the campaign's featured athletes, activist and stylist.
- Beams by Only Studio
BP&O’s article by Thomas Barnett reviews Only Studio’s brand identity for The Beams, a new cultural venue in East London. The identity is built around the restrained use of Neue Haas Grotesk and a dynamic typographic system reflecting the venue’s industrial architecture and light-filled spaces. Photography and motion elements balance the minimalist design, resulting in a sophisticated and understated visual language.
- Atipus Brands Mejunje Verdejo With Bold Spanish Flair
Barcelona studio Atipus created the name and packaging identity for Mejunje, a Verdejo wine commissioned by UK wine-discovery club Wine52 for a La Mancha-focused collection. The design combines references to Castilian heritage, old-town party flyers and bullfighting posters through bold red and yellow typography, while the label shape evokes traditional women's neckerchiefs.
- Pràctica’s identity for Tropic Gallery balances childlike playfulness with organic sincerity
Pràctica created a refreshed identity for Barcelona-based Tropic Gallery, an eco-conscious family-oriented concept store. The design combines playful, childlike illustrations with organic tones and a custom typographic system using HB Hue and Neue Haas Grotesk. The result balances warmth and sincerity with a lively, approachable aesthetic.
- Office Of Overview Designs Mr Bao Merch Honoring Kitchen Staff
London creative studio Office Of Overview created House Special, a vibrant merchandise line for independent Taiwanese restaurant group Mr Bao. The identity rejects typical restaurant merch by celebrating kitchen staff and drawing on operational ephemera such as packaging boxes, sell-by dates, stickers and safety materials. Customised Neue Haas Grotesk and in-house illustration create a maximal, distressed visual language across apparel and related merchandise.
- menn studio identity spotlights Malaysia’s primate crisis in Project Monyet
Kuala Lumpur-based menn studio created the visual identity for Project Monyet, an ongoing photographic exploration of Malaysia's primate species commissioned by social enterprise Abundant Venture. The campaign uses coarse fragmented illustration, stark typography and a disruptive red palette across digital and exhibition applications to communicate deforestation, climate change and declining primate populations.
- Molden reinterpret construction industry cues in their typographic identity system for Gebeiteld
Antwerp-based studio Molden rebranded construction company Gebeiteld, creating a typographic identity inspired by industrial forms. The system uses three contrasting typefaces and a minimal color palette, with yellow referencing the construction industry. Molden collaborated with STUDIO VERGULT to produce 3D visuals documenting Gebeiteld’s projects across Belgium and the Netherlands.
- Nikos Georgópoulos adopts a ‘back-to-basics’ mindset with his unusual identity for Wallis Road
The Brand Identity features creative director Nikos Georgópoulos’ visual identity for 115-119 Wallis Road, a regeneration project in Hackney Wick led by architecture firm Pollard Thomas Edwards. The identity embraces a ‘back-to-basics’ and lo-fi aesthetic, using brown and blue stripes and classic typefaces Helvetica and Avenir to reflect the area’s creative, unpolished character. The project aims to engage the local community and counter perceptions of gentrification through an authentic, unslick design approach.
- Ken Hegemann designs functional catalogue for Tom Król
Berlin-based creative and art director Ken Hegemann created the catalogue and identity for fine artist Tom Król's 2020 LIMBO exhibitions at NAK and Kunstverein Augsburg. The reduced A4 publication uses Helvetica Neue, generous white space and a full-scale reproduction of Król's painting Mond on its dust jacket to provide a quiet, functional frame for the artist's expressive work.
- Mauracher and Rindlisbacher design AR-driven identity for ENT005
Maximilian Mauracher and David Rindlisbacher created the identity and experiential release design for ENTKUNSTUNG's fifth album, ENT005. The project pairs a transparent vinyl and monochrome typographic booklet with an AR app containing Herwig Scherabon's continuous audio-reactive 3D animations, exploring tensions between humanity and nature.
- Studio von Monkiewitsch’s identity for Museum Ludwig: Original and Fake is striking and surprising
Studio von Monkiewitsch created a striking identity for Museum Ludwig’s exhibition ‘Russian Avant-Garde: Original and Fake,’ balancing artistic and scientific themes. The design employs an evidence-table aesthetic, a red cross motif, and the Neue Haas Grotesk typeface to reflect the exhibition’s exploration of authenticity and forgery. The result is a refined, editorial-inspired system that is both conceptual and visually engaging.
- Too Gallus redesigns Hashtag Organics with monochrome simplicity
Glasgow design agency Too Gallus completely overhauled the identity and packaging for British cosmetics company Hashtag Organics. Rejecting familiar CBD visual tropes, the studio used a monochrome palette and Helvetica Neue to create a clean, approachable and semi-pharmaceutical identity that foregrounds ingredients.
- Plus Mûrs’ LFP N°04 spotlights Léonard Méchineau’s soft, rigid photography
Paris-based design studio Plus Mûrs created the fourth issue of its Les Fichiers Photographiques series, LFP N°04, dedicated to photographer Léonard Méchineau. The publication captures the contrast of softness and rigidity in Méchineau’s surreal still-life imagery, presented in a blue liquid-filled jacket and set in WT Monarch and Neue Haas Grotesk. The project reflects a tactile and conceptual approach to editorial design.