Poppy Thaxter
Author · Other
50 articles · Mar 2025 — Mar 2026
Articles & interviews
- The illustrations of Sebastian Curi are all about learning analogue tools (flaws and freckles included)
It's Nice That · Mar 9, 2026
The article profiles Barcelona-based illustrator Sebastian Curi and his shift from digital vector illustration to analogue, hand-made techniques. Curi explores painting, printmaking, and drawing as ways to reconnect with physical process and imperfection. The piece highlights his evolving practice and philosophy around meaning, tactility, and learning through making.
Sebastian Curi Studioillustration - I’m not a robot: why showing your workings has never been more important
It's Nice That · Jan 12, 2026
Written by Poppy Thaxter for It’s Nice That’s Forward Thinking series, the article explores how transparency and behind-the-scenes storytelling have become essential in the creative industry amid the rise of AI-generated content. It highlights examples from brands like Apple, Coca-Cola, and Ffern, showing how audiences now value visible human effort and authenticity in design and branding.
- UP2US Champions Creative Responsibility: "Who Else If Not Us?"
The Brand Identity · Sep 1, 2025 · Interview
The Brand Identity interviews Myanmar-based creative agency UP2US about their philosophy of 'creative responsibility' and their rapid growth from a two-person team to a 20+ person multidisciplinary studio. Founders Moe Pike Soe, Kaung Sett, and Nan Pa Pa Soe discuss their collaborative approach, past experiences, and notable projects for clients such as The Queen and Tuborg. The conversation highlights their belief in pushing creative boundaries and their expansion into Bangkok.
UP2USAllWeNeedThe QueenTuborgbranding - Fabrizio Morra: Mastering Whimsical Design and Creative Growth
The Brand Identity · Jul 14, 2025 · Interview
The Brand Identity interviews freelance designer and art director Fabrizio Morra about his whimsical, surreal approach to design and his evolution from illustrator to brand designer. Morra discusses his collaborations with studios like Snask, &Walsh, and Koto, as well as his Egg Doodle project for Brooklyn Brewery. He reflects on maintaining creativity, embracing playfulness, and seeking more tangible, hands-on projects in 2025.
- "ALT.tf Revamps Type Design with Collaborative, Equity-Focused Model"
The Brand Identity · Jun 30, 2025 · Interview
The Brand Identity interviews TYPE01 founder Amber Weaver about ALT.tf, the evolved foundry born from the Femme Type initiative. Weaver and creative director Giulia Boggio discuss their collaborative model that allows type designers to retain ownership and royalties, aiming to improve diversity and equity in the type design industry. The conversation highlights ALT.tf’s upcoming releases and its mission to create sustainable, inclusive creative partnerships.
TYPE01ALT.tfbranding - "Raissa Pardini: From Musical Roots to Launching Her Own Design Studio"
The Brand Identity · Jun 27, 2025 · Interview
The Brand Identity interviews designer Raissa Pardini about her creative journey from music to design and the launch of her new venture, Studio Pardini. She discusses her ethos, the importance of curiosity and collaboration, and her upcoming typeface project with CAST Foundry. The conversation highlights her transition from freelancing to running a studio built on creativity and trust.
Studio PardiniCAST Foundrybranding - Ali Ozden Discusses Building Brands with Human-Centered Design
The Brand Identity · Jun 20, 2025 · Interview
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.
- "Tulum's Story Horse Cafe Unveils New Caffeinated Mascot by Andrés Higueros"
The Brand Identity · Jun 19, 2025
The Brand Identity features the playful branding of Story Horse, a Tulum café inspired by an Irish phrase, designed by art director Andrés Higueros. The identity centers on a caffeinated horse mascot drawn in a doodle-like style, paired with a hand-drawn wordmark and vibrant palette. Using stickers instead of custom packaging, the design balances creativity and cost-efficiency while keeping the brand dynamic and fun.
Andrés HiguerosStory Horsebranding - Brand Brothers Designs Datura Micro-Roastery's Typographic Identity
The Brand Identity · Jun 18, 2025
Brand Brothers created a sophisticated yet alternative brand identity for Paris-based micro-roastery Datura, balancing refinement and brutalism through a custom typographic logo and bold color palette. The design emphasizes intuition, typographic experimentation, and collaboration with an open-minded client. The identity includes packaging and printed materials that reflect Datura’s premium yet unconventional positioning.
Brand BrothersThreedotstypeDaturabranding - Madeline Montoya: Merging Editorial Flair with NYC Design Joy
The Brand Identity · Jun 12, 2025 · Interview
The Brand Identity interviews New York-based designer Madeline Montoya about her dual roles as Art Director at Bloomberg and Creative Director of Byline Magazine. She discusses her editorial design journey, the creation and evolving identity of Byline, and her inspirations drawn from fashion and community. The conversation highlights her approach to balancing creativity, structure, and individuality in contemporary editorial design.
Byline MagazineBloombergBloomberg Businessweekeditorial - "Serviceplan Campaign Turns Breastfeeding into Savings with Herconomy"
The Brand Identity · Jun 11, 2025
Serviceplan Innovation collaborated with Nigerian fintech Herconomy to launch 'Breastmilk Money,' a campaign and digital platform that turns breastfeeding into a financial asset. The project combines emotional storytelling with data-driven design, featuring a fluid visual identity inspired by the natural colours of breastmilk and a calculator that quantifies the financial savings of breastfeeding. The campaign aims to empower Nigerian mothers through both health education and financial independence.
Serviceplan InnovationServiceplanPlan.Net GroupHerconomybranding - Motto Launches Workbooks to Democratize Brand Strategy
The Brand Identity · Jun 10, 2025 · Interview
The Brand Identity interviews Motto co-founder and CEO Sunny Bonnell about Motto Supply, a new initiative offering interactive digital workbooks that distil the agency’s brand strategy frameworks for entrepreneurs and small teams. The project aims to democratise access to high-level brand thinking through self-guided, actionable tools. Bonnell discusses the creative process, challenges of simplification, and the positive global reception of the workbooks.
Mottobranding|digital|editorial - "Human After All Reveals Secrets to People-First Creative Agency Success"
The Brand Identity · Jun 6, 2025 · Interview
The Brand Identity interviews Human After All’s co-founders Danny Miller, Ailsa Caine, and Rob Longworth about their people-first creative philosophy, editorial roots, and evolving practice. The discussion covers their work with major clients like Google, Meta, and Greenpeace, their upcoming Gen Z research report, and their commitment to mentoring and supporting young creatives. The studio emphasizes communication, collaboration, and curiosity as the foundation of their long-term success.
Human After AllThe Church of London DesignBAFTAWorld Economic Forumbranding - Dominic Baggott Pioneers in Fashion Tech Illustrations
The Brand Identity · Jun 3, 2025 · Interview
The Brand Identity interviews UK-based designer Dominic Baggott about his creation of Tech-Pack Assets, a comprehensive library of technical fashion illustrations. Baggott discusses his background in sportswear design, his process using Adobe Illustrator, and how TPA helps designers streamline communication with manufacturers. The conversation highlights his meticulous approach and the growing demand for accessible, high-quality digital tools in fashion design.
The Brand IdentityByborreAdidasdigital - Ashleigh Hansberger: Treat Brand as Leadership, Not Just Marketing
The Brand Identity · Jun 2, 2025 · Interview
The Brand Identity interviews Motto® Co-founder and COO Ashleigh Hansberger about the studio’s 20-year journey and its philosophy that brand should function as a leadership tool rather than a marketing exercise. Hansberger discusses how aligning brand and culture can drive clarity, cohesion, and growth, sharing insights from Motto®’s transformative rebrand for Goodnotes. The conversation explores leadership, strategy, and the evolving role of brand in shaping company direction.
- Silna's Rebrand Heralds New Era in U.S. Healthcare
The Brand Identity · May 30, 2025
Together has unveiled a luminous new brand identity for U.S.-based healthcare technology company Silna. The rebrand introduces a sunrise-inspired visual system, refined typography, and a human-centered tone of voice to reflect Silna’s mission to simplify healthcare administration. The project combines optimism and clarity through color, type, and symbolism, positioning Silna as a beacon of progress in the healthcare landscape.
- 27BUCKS: Fusing Cultural Insight with Design for Future Brands
The Brand Identity · May 30, 2025 · Interview
The Brand Identity interviews Manuel Steiner, founder of Berlin-based creative office 27BUCKS, as the studio marks its tenth anniversary. Steiner discusses the importance of cultural literacy in design, the evolution of his team, and the launch of their new insight platform 'For Future Reference.' The conversation explores how 27BUCKS balances strategy and creativity to build enduring brand architectures for clients like Apple, COLORS, and Mercedes-Benz.
- Candice Bondi Boosts Freelance Career in 2025, Enjoys Creative Flow
The Brand Identity · May 29, 2025 · Interview
The Brand Identity’s interview with Cape Town-based designer Candice Bondi explores her freelance journey, creative motivations, and lifestyle balance. Bondi discusses her evolving client base in hospitality and food, her self-initiated project PetitGrain, and her collaboration with MakeReign. She reflects on overcoming imposter syndrome, finding joy in creative play, and maintaining balance through cooking, surfing, and community engagement.
MakeReignbranding - Andrés Santana Transforms RESAMPL™ from Archive to Creative Toolkit
The Brand Identity · May 27, 2025 · Interview
The Brand Identity interviews Andrés Santana, founder of AND2ES and creator of RESAMPL™, about transforming his design archive into a comprehensive creative ecosystem. Santana discusses his process, inspirations, and philosophy behind building tools that balance creativity and utility, now used by brands like Nike and Carhartt WIP. The piece explores his workflow, pricing approach, and vision for RESAMPL™’s future as a community-driven platform.
- "Marx Design and StrangeLove Launch Easy Cocktail Recipe Book"
The Brand Identity · May 27, 2025
Marx Design collaborated with Melbourne-based beverage brand StrangeLove to create ‘Drinks You Can’t F*ck Up,’ a playful and nostalgic cocktail recipe book. The design draws inspiration from 1970s and 1980s cookbooks, featuring a spiral-bound format, waterproof cover, and vibrant photography by Kristoffer Paulsen and Yuki Sato. The project reflects StrangeLove’s humorous and self-aware brand personality through both design and content.
Marx DesignStrangeLoveStrangeLoveeditorial - Atelier Dyakova Crafts Identity for Designer Niccolò Pasqualetti
The Brand Identity · May 26, 2025
Atelier Dyakova created a refined yet tactile brand identity for fashion designer Niccolò Pasqualetti, reflecting his balance of structure and fluidity. Drawing from Arte Povera and archival cataloguing aesthetics, the studio combined raw materials with reflective finishes and minimal typography. The identity spans branding, website, and packaging, using Rauschen and Director typefaces to express duality and craftsmanship.
- Ben Steers Champions Collaborative Rebrand of Fiasco, Builds Creative Hubs
The Brand Identity · May 23, 2025 · Interview
The Brand Identity interviews Fiasco co-founder Ben Steers about the studio’s 15-year evolution and its recent rebrand. Steers discusses the collaborative, introspective process behind the refreshed identity and how it reflects Fiasco’s ‘feelings-first’ philosophy. The conversation also explores the duo’s parallel venture, Gather Round, and their commitment to building creative communities in Bristol and Bath.
- Kristin Krause Captures Berlin's Essence in Light-Focused Mockup Series
The Brand Identity · May 20, 2025 · Interview
The Brand Identity collaborated with Berlin-based photographer Kristin Krause on an exclusive Berlin mockup collection capturing 11 authentic street scenes. In this interview, Krause discusses her process of finding the perfect light, scouting locations, and balancing technical precision with natural realism. The project highlights her deep connection to Berlin and her thoughtful approach to mockup photography.
The Brand Identitydigital - Jeffrey Ludlow Explores Significance of Signs in New Book
The Brand Identity · May 16, 2025 · Interview
The Brand Identity interviews Jeffrey Ludlow, founder of Point of Reference Studio, about his new book ‘A Sign Is...,’ which explores the cultural and historical significance of individual signs. The publication combines essays, photography, and illustrations to examine overlooked aspects of signage design. Ludlow discusses the conceptual, editorial, and visual development of the book, as well as his inspirations and research process.
Point of Reference StudioSuanta Studioeditorial - "View Source Revamps Moonbeam Blockchain with Ethereal Identity"
The Brand Identity · May 13, 2025
View Source developed a new brand identity and UI for blockchain platform Moonbeam, embracing an ethereal concept inspired by 'moonlit photosynthesis.' The project combines AI-generated imagery, 3D animation by Studio Gamma, and a refined typographic system to create a distinctive, atmospheric digital experience. The rebrand moves away from typical web3 aesthetics, positioning Moonbeam as a mature and innovative platform.
View SourceStudio GammaOB StudioMoonbeambranding - Erin Struble Redefines Decozi's Brand to Showcase Architectural Expertise
The Brand Identity · May 12, 2025
The Brand Identity features Toronto-based designer Erin Struble’s rebrand for architectural surface finishing company Decozi. The new identity, titled 'Beyond the Surface,' uses geometric layering, a bold orange-blue-white palette, and a custom stencil wordmark to reflect Decozi’s craftsmanship and architectural expertise. The project includes a new logo, website, and a range of branded applications.
- Angel Salot Breaks Freelancer Stereotypes, Carves Creative Path
The Brand Identity · May 9, 2025 · Interview
The Brand Identity’s interview with designer Angel Salot explores her journey from marketing to design, her freelance experiences with brands like Swiggy, and her plans to launch Masalo Studio. Salot discusses her research-driven approach, the stigma around freelancing, and her belief in storytelling as the heart of branding. The conversation highlights her values of authenticity, community, and purpose-driven design.
Masalo StudioServd by SwiggyBeti Betabranding - Contrast Foundry and TOOOT Launch Hamburgerfonts Typeface Collection
The Brand Identity · May 7, 2025
The article spotlights 'Hamburgerfonts,' a playful type specimen book created by Contrast Foundry in collaboration with The Office of Ordinary Things. The project reimagines the traditional type specimen through a mix-and-match children's book format, categorizing typefaces as burger ingredients. With humor and tactile design, the publication celebrates creativity and collaboration between the two studios.
- Jorge Rico Discusses Career, Enhancing Motion Design Accessibility
The Brand Identity · May 6, 2025 · Interview
The Brand Identity interviews Jorge Rico, founder of Rico® Supply, about his journey from typography and branding to motion design. He discusses how his motion templates for Jitter make animation more accessible to designers and how his creative philosophy balances logic and emotion. The conversation highlights his upcoming SHOWCASE Collection 01 and his belief in design as both legacy and learning.
- Joyce Shi's Publication Explores Objects' Role in Human Identity
The Brand Identity · May 2, 2025
The Brand Identity features Joyce Shi’s self-initiated publication (re)existence, a contemplative editorial project exploring the relationship between objects and human identity. Designed and published through her New York-based practice G Axis Press, the book combines scanned ephemera, minimalist typography, and uncoated paper to create an intimate reflection on memory and selfhood.
G Axis Presseditorial - Hymn Redesigns Atelier Nova Identity to Showcase Evolution
The Brand Identity · May 1, 2025
Lausanne-based studio Hymn created a new identity for Swiss architecture and design practice Atelier Nova, reflecting its evolution toward a more sustainable and human-centered approach. The rebrand combines organic, hand-crafted visuals with a technical monogram and modern typography, balancing artistry and precision. The project integrates motion and natural color palettes to express the studio’s fluid, evolving ethos.
- Studio Chapeaux Redesigns KaDeWe's Private Label with Architectural Flair
The Brand Identity · Apr 30, 2025
Studio Chapeaux created an elegant, architecture-inspired brand identity and packaging system for KaDeWe’s private label food products. Drawing from the department store’s historic entrance gate, the design features custom typefaces, foil finishes, and distinct color palettes for two product lines. The project has already won major design awards for its refined execution and ability to stand out in a luxury retail environment.
Studio Chapeauxdoubletwo studiosStudioTuschKaDeWebranding - Christopher A. Ritter Redefines Cincinnati Ballet with New Brand Identity
The Brand Identity · Apr 29, 2025
The article profiles creative director Christopher A. Ritter’s speculative rebrand of the Cincinnati Ballet, which explores how motion and emotion can reshape the perception of a traditional arts institution. Using dynamic grids, blurred typography, and a proposed collaboration with fashion brand Aimé Leon Dore, Ritter aims to bridge classical elegance with contemporary cultural relevance. The project also imagines partnerships with local Cincinnati brands to strengthen the city’s cultural identity.
Christopher A. RitterUltra Kuhl Type FoundryBendito MockupCincinnati BalletAimé Leon Dorebranding - Bold Scandinavia's Interactive SXSW Campaign for Epidemic Sound
The Brand Identity · Apr 28, 2025
The article spotlights Bold Scandinavia’s visually explosive SXSW 2025 activation for Epidemic Sound, designed to position the music platform as a creative partner for filmmakers and content creators. The campaign, described as a cinematic ‘multiverse,’ blends 3D rendering, vintage imagery, and custom lettering to create a surreal, reference-packed short film and immersive installation. Collaborations included Untitled Services, Nuform Type, Parsley Studio, and The Manual London.
- Orpheu's Growth Defined in Second Year: A Look Inside
The Brand Identity · Apr 24, 2025 · Interview
The Brand Identity interviews Orpheu founders João Mestre and Pedro Vilas-Boas, along with managing partner Bruno Muszynski, as the studio enters its second year. They discuss their global expansion, creative philosophy rooted in avant-garde modernism, and the integration of AI as a tool for 'enhanced creativity.' The conversation highlights Orpheu’s human-led approach, cultural influences, and ambitions for growth across Europe and the US.
- "Ten Letters' Rohling Chair Highlights Industrial Design's Raw Appeal"
The Brand Identity · Apr 24, 2025
Ten Letters created a brand identity for Rohling’s Type 1 aluminium chair that mirrors its industrial rawness and functional design. Drawing inspiration from utilitarian markings and manufacturing aesthetics, the identity employs monospaced typography, thermal printing, and minimalist packaging. The project reflects a broader trend toward transparent, material-driven design in contemporary furniture branding.
Ten LettersRohlingStudio Gil RussRohlingbranding - Universal Favourite Transforms Saintly's Cleaning Brand into Divine Experience
The Brand Identity · Apr 17, 2025
Universal Favourite developed a Renaissance-inspired rebrand for Australian bathroom brand Saintly, formerly known as Fohm. The identity combines humour and luxury, featuring fresco-inspired illustrations, a sculptural logomark, and a refined typographic system using Romie and GT Pressura Mono. The project repositions Saintly’s cleansing foam dispenser as a divine yet playful bathroom essential.
- Alright Studio and Mother Design Collaborate on Unified Operating System
The Brand Identity · Apr 14, 2025 · Interview
The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.
- Todd Vanneste on a Decade of Timeless Design with Weekdays
The Brand Identity · Apr 11, 2025 · Interview
The Brand Identity interviews Weekdays’ founder and creative director Todd Vanneste about the studio’s ten-year journey, design philosophy, and community-driven approach. Based in Melbourne and the Sunshine Coast, Weekdays emphasizes authenticity, historical references, and genuine client relationships. Vanneste reflects on the studio’s evolution, collaboration with co-director Lachlan Philp, and projects like Sorry Nonna and The Smoking Camel.
WeekdaysMeccaSorry Nonnabranding - "Five Serif Typefaces Redefining Brand Identities"
The Brand Identity · Apr 10, 2025
The article by Poppy Thaxter highlights five serif typefaces—Domaine, GT Alpina, Panama, ABC Gaisyr, and ABC Arizona—that have made a strong impression across recent brand identity projects. It showcases how various studios have applied these fonts in branding for clients across art, hospitality, technology, and culture sectors. The piece emphasizes the expressive and enduring qualities of serif typography in contemporary design.
- "LABASAD Launches Online Master's in Motion Graphics"
The Brand Identity · Apr 8, 2025
The Brand Identity features LABASAD’s new Online Master in Principles of Motion Graphics, directed by Daniela Uribe. The program offers a comprehensive curriculum covering both 2D and 3D animation, taught by an international faculty of industry professionals. It emphasizes collaboration, technical mastery, and creative storytelling to prepare students for careers in motion design.
LABASADeducation - Cristian Vargas: From Graffiti to Typeface Design with Soul
The Brand Identity · Apr 7, 2025 · Interview
The Brand Identity interviews Colombian type designer and creative director Cristian Vargas about his journey from graffiti artist to founder of the Typozon foundry. Vargas discusses his philosophy of designing typefaces with soul, his nature-inspired approach, and current projects including Chosmos and Rin Rin. The conversation explores his evolution as a designer and the growth of Typozon from a solo practice into a collaborative studio.
TypozonCoppers and Brassesbranding - Daisy Chain Crafts Dreamy Look for State of the Times 2025
The Brand Identity · Apr 2, 2025
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Daisy Chain’s dreamlike identity for The New York Times’ State of the Times 2025 conference. Other highlights include Bad’s vibrant restaurant branding for YOYO, BrandCraft’s academic identity for The University of Hong Kong, M — N Associates’ rebrand of fintech giant MoMo, and Studio Size’s motion-driven visuals for Solfeggio Obscuro. The roundup showcases diverse approaches to branding, motion, and typography across industries.
Daisy ChainBadBrandCraftThe New York TimesOscars Groupbranding - Netlife Revolutionizes Real Estate Branding with Hjem and Mascot Bo
The Brand Identity · Mar 28, 2025
Oslo-based agency Netlife created a friendly and distinctive brand identity for Hjem, a new Norwegian real estate platform. Centered around a magical mascot named Bo, the identity uses playful animation, warm colors, and geometric typography to make the brand approachable and human. The project redefines real estate branding with a modern, down-to-earth tone and a scalable digital system.
NetlifeZrchAnimasjonsdepartementetHjembranding - Koto's CCO Jowey Roden Explores Branding's Impact in Gaming Industry
The Brand Identity · Mar 27, 2025 · Interview
The Brand Identity interviews Koto’s Chief Creative Officer, Jowey Roden, about the role and value of branding in the gaming industry. Roden discusses how gaming brands differ from other sectors by focusing on immersion, world-building, and emotional connection. He shares insights from Koto’s work with major titles like Call of Duty, League of Legends, and Seekers of Skyveil, emphasizing consistency, community, and longevity as key to successful gaming brands.
- MASS Designs Sound-Responsive Identity for Melbourne Recital Centre
The Brand Identity · Mar 26, 2025
MASS has rebranded the Melbourne Recital Centre with an adaptive identity system that visually responds to sound. Drawing inspiration from the venue’s hexagonal architecture, the new brand combines flexible motion design, a custom generative tool, and a refreshed narrative to attract younger, more diverse audiences while honouring its classical roots.
MASSUltra KuhlMelbourne Recital Centrebranding - Oliver Grace Revamps ENA with Nature-Inspired Grid System
The Brand Identity · Mar 25, 2025
Melbourne-based studio Oliver Grace has refreshed the brand identity for Energy Networks Australia, focusing on the theme of ‘energy in motion.’ The new system uses a Swiss-inspired grid, neo-grotesque typography, and a palette inspired by Australia’s natural landscapes to balance corporate credibility with visual dynamism. The flexible identity also supports sub-brands for topic-specific communications.
Oliver GraceEnergy Networks Australiabranding - Fabrizio Morra Unveils Behind-the-Scenes of Ninjaplast's Creative Campaign
The Brand Identity · Mar 21, 2025
The Brand Identity’s feature explores Fabrizio Morra’s creative direction for Ninjaplast’s new campaign centered on their dog waste bags. The project combines playful set design and bright visuals, photographed by the studio I’m blue I’m pink, to express the brand’s fun and modern personality. Morra’s hands-on approach and collaboration with the photography team resulted in a vibrant, surreal campaign that delighted both client and audience.
- BDF Founders Share Vision for 2025 Festival: Emphasizing Play
The Brand Identity · Mar 20, 2025 · Interview
The Brand Identity interviews Birmingham Design Festival founders Luke Tonge and Daniel Alcorn about their journey building one of the UK’s leading creative events. They discuss their philosophy of community-building, the importance of decentralising design culture beyond London, and their 2025 festival theme of 'Play.' The conversation also explores their personal career paths, teaching, and the evolving creative scene in Birmingham.
Birmingham Design FestivalLuke Tonge StudioSubstraktbranding - "Studio Chenchen Crafts Unique Identity for EntoZyme in Top Five Design Projects"
The Brand Identity · Mar 19, 2025
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Studio Chenchen’s scientific yet organic identity for biotech startup EntoZyme. Other highlights include Some Days’ rebrand for Future Being, menn studio’s typographic refresh for Think City, Anna Violette’s warm identity for Ébène, and Ashley Kinnard’s collaborative art branding for Special Animal. The roundup showcases diverse approaches to branding, typography, and sustainability-driven design.
Studio ChenchenSome Daysmenn studioEntoZymeFuture Beingbranding