Bold Scandinavia

Cases

• 1937 Barbershop
• Brand Identity For 1937 Barbershop
• Craftsmanship, Experience, Heritage, Masculinity, Packaging

• Åbro
• Packaging Redesign For Åbro Original Beer
• Brewery, Heritage, Product, Sales, Symbol

• Arelion
• Naming And Brand Identity For Arelion
• Artwork, Color, Network, Typography

• Askul
• Packaging Design For Askul Lohaco Kitchen Goods
• Beauty, Kitchen, Packaging, Product, Texture

• Baton
• Brand Identity And Digital Experience For Baton Transport
• Change, Diversity, Industry, Logistics, Strength

News & interviews

• Fello by Bold Scandinavia

  BP&O · Jan 29, 2026

  BP&O’s Emily Gosling reviews Bold Scandinavia’s brand refresh for Swedish mobile carrier Fello. The new identity introduces a playful mascot, a custom typeface, and a bold yet minimal color palette to bring warmth and personality to the telecom sector. The project balances Scandinavian simplicity with characterful design, standing out in a typically conservative industry.

  Bold ScandinaviaFellobranding
• OTT’s Eliott Grunewald on building an independent type foundry with soul

  The Brand Identity · Oct 27, 2025 · Interview

  The Brand Identity interviews Eliott Grunewald, founder of Ornamental & Title Type (OTT), about his journey from custom commissions to establishing an independent type foundry dedicated to expressive and ornamental display typefaces. Grunewald discusses OTT’s collaborative model, its focus on vernacular inspiration, and the growing recognition of display typography within professional design. The conversation highlights OTT’s ethos of independence, craftsmanship, and typographic experimentation.

  Ornamental & Title Type (OTT)Spassky-FischerÉtudes StudioFRAC CorsicaÉtudes Studiobranding|typography
• Bold Scandinavia Links 20,000 Cities with Unified Mobility Brand

Clients