Stockholm Design Lab created a bold, contemporary identity for Nordiska Museet’s 2013 exhibition, transforming the museum’s traditional setting with bright diagonal stripes and modern typography. The design contrasted dramatically with the ornate architecture, extending across posters, hoardings, and a uniquely covered catalogue of 1500 copies.
Bold developed a new brand identity for Nordiska Museet, Sweden’s largest cultural history museum. Drawing inspiration from the museum’s architecture and graphic archives, the identity blends historical depth with modern adaptability, resulting in a timeless and distinctive visual system.