SDL

Founded in 1998, Stockholm Design Lab is an independent branding and design agency based in Stockholm, Sweden. Renowned for its Scandinavian approach and commitment to simplicity, the studio transforms global brands through strategic design and clear, remarkable ideas. Its multidisciplinary team blends brand strategy, identity creation, and digital design to deliver cohesive experiences across industries from technology and fashion to culture and mobility. Led by COO and Client Director Anneli Myrin-Holloway, Stockholm Design Lab’s portfolio includes work for Oracle Red Bull Racing, the Nobel Prize, and other internationally recognized organizations.

https://www.stockholmdesignlab.se/

Stockholm, Sweden

89 Cases

Works with Futura (3), Alfred Regular, Akzidenz-Grotesk, Berthold Grotesk, Alfred Sans, Alfred Serif, Ivar, Unica77

Their own site is set in Lab Grotesque

Cases

• Absolut Vodka
• Bottle Redesign For Absolut Vodka
• Artwork, Bottle, Heritage, Typography, Vodka

• Absolut Vodka
• Print Catalogue Design For Absolut Global Conference
• Catalogue, Conference, Engagement, Innovation, Inspiration

• Adidas
• Identity Design For Adidas Everyday Goods
• Accessibility, Clarity, Impact, Logistics, Typography

• Åhléns
• Brand Identity Redesign For Åhléns Department Store