Founded in 1998, Stockholm Design Lab is an independent branding and design agency based in Stockholm, Sweden. Renowned for its Scandinavian approach and commitment to simplicity, the studio transforms global brands through strategic design and clear, remarkable ideas. Its multidisciplinary team blends brand strategy, identity creation, and digital design to deliver cohesive experiences across industries from technology and fashion to culture and mobility. Led by COO and Client Director Anneli Myrin-Holloway, Stockholm Design Lab’s portfolio includes work for Oracle Red Bull Racing, the Nobel Prize, and other internationally recognized organizations.
Works with Futura (3), Alfred Regular, Akzidenz-Grotesk, Berthold Grotesk, Alfred Sans, Alfred Serif, Ivar, Unica77
Their own site is set in Lab Grotesque
Awarded work credited to SDL. Coverage is partial; projects may be shared with other studios.
Design Agency, Entrant Company: Stockholm Design Lab
Technologies detected on SDL's website.
BP&O features Stockholm Design Lab’s comprehensive rebrand for Japanese camera manufacturer Sigma. The new identity reintroduces the sigma symbol, pairs it with custom typefaces Sigma Sans and Sigma Serif, and integrates mascots by manga artist nerunodaisuki. The project spans packaging, spatial design, digital platforms, and campaign films, balancing Japanese craftsmanship with Scandinavian minimalism.
BP&O features Stockholm Design Lab’s branding and packaging for Swedish craft brewery Omaka, founded by Hedda Spendrup. The identity explores the concept of duality through contrasting typefaces, materials, and artistic techniques, reflecting the brand’s ethos of ‘taste before style’. The project combines Scandinavian restraint with expressive visual experimentation, resulting in a cohesive yet diverse brand system.
Motionographer announces the return of OFFF Barcelona for its 26th edition in 2026, celebrating creativity, art, and design. The festival’s visual campaign, titled 'What We Make It,' was created by Uncommon Creative Studio, with main titles designed by PJ Richardson. The event will feature talks from leading studios and creatives across architecture, motion design, and photography, reflecting Barcelona’s designation as UNESCO World Capital of Architecture 2026.