Polestar
Design work for Polestar, collected from the studios behind it.
- Design cases
- 5
- Studios
- 3
- Latest work added
- Dec 2025
- Campaign 2
- Brand Identity 1
- Editorial 1
- Print Design 1
Design cases by studio
Lundgren+Lindqvist (2)
- Poster Series for Polestar 4
- Lundgren+Lindqvist created a series of posters celebrating the launch of the Polestar 4. The project highlights the car’s design philosophy through refined compositions and a focus on materiality and production craft.
- Editorial Design for Polestar 4 Book
- Lundgren+Lindqvist created a meticulously crafted publication for Polestar 4, exploring the car’s design and innovation through layered materials and precise production. The book uses multiple paper stocks, transparency, and overlapping compositions to create a tactile and dynamic reading experience that mirrors Polestar’s attention to detail.
Forsman & Bodenfors (2)
- Super Bowl Campaign for Polestar Electric Cars
- Forsman & Bodenfors launched Polestar’s U.S. debut with the bold 'No Compromises' Super Bowl campaign. By rejecting industry clichés and directly positioning against Tesla, the ad introduced Polestar as a confident, values-driven alternative in the electric vehicle market. The campaign achieved massive engagement, outperforming most Super Bowl ads and sparking viral conversation online.
- Minimalist Campaign for Polestar Electric Vehicles
- Forsman & Bodenfors created a stripped-down campaign for Polestar that transformed 400 out-of-home columns into electric batteries. The concept visually expressed the brand’s core values of electricity and minimalism, appealing to a design-conscious and selective audience.
SDL (1)
- Brand Identity and Experience Design for Polestar
- Stockholm Design Lab partnered with Polestar to define and evolve its holistic brand identity as an independent electric performance car manufacturer. The collaboration encompassed visual identity, digital presence, events, retail, and motion design, creating a refined and cohesive experience that reflects Polestar’s progressive and sustainable vision.
Designers behind the work
Designers and creative leads credited on Polestar projects in press coverage.
