Articles & interviews
- Ali Hanson, Naresh Ramchandani and Opening Line bring Patch’s ‘Work Near Home’ vision to life
The article covers the rebrand of coworking company Patch by designer Ali Hanson, strategist Naresh Ramchandani, and verbal branding studio Opening Line. The new identity centers on the concept of a 'lighthouse for local life,' using FK Screamer, Plain, and Stanley typefaces, a warm yellow and dark blue palette, and illustrations by Linn Fritz to express community and warmth. The project aims to visually and verbally embody Patch’s mission of bringing work and community closer to home.
- Sthuthi Ramesh on 'permalancing' and why the industry should be more supportive of creative mums
The Brand Identity interviews London-based designer Sthuthi Ramesh about her experiences freelancing at leading studios like Pentagram and Made Thought, her advocacy for more inclusive and supportive environments for creative mothers, and her co-founding of Nicety Materials, a digital library for physical materials. She discusses the challenges of permalancing, the impact of the pandemic, and her passion for sustainability and diversity in design.