Sthuthi Ramesh
Designer · Founder
In their own words
I have two full-time jobs: being a mum and running a studio.
I’m okay starting with the raw, human side of creativity.
You end up being called a permalancer there which is a nice title to have.
Design studios and creative agencies should be more supportive of creative mums.
Articles & interviews
- How Sthuthi Ramesh built All Around Design as a transcultural practice
The Brand Identity interviews designer Sthuthi Ramesh about launching her transcultural studio, All Around Design, after years of independent work and experience at major agencies. She discusses balancing motherhood and entrepreneurship, her philosophy of cultural fluidity in design, and her preference for human-centered, handcrafted creativity amid the rise of AI. The piece also highlights her work with major cultural institutions and her sustainable, collaborative studio model.
- The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery
The Brand Identity’s 'The Edit' highlights five global design projects, including Sthuthi Ramesh’s modular identity for Manchester’s South Asia Gallery. Other features include branding for vegan cheese brand IN+U by FUNKY, BrewBird’s coffee identity by Mucho, Infinix’s tech-focused rebrand by Mubien, and Mizone’s sustainable bottle design by Everland. Each project showcases innovation in typography, sustainability, and visual storytelling.
- Sthuthi Ramesh on 'permalancing' and why the industry should be more supportive of creative mums
The Brand Identity interviews London-based designer Sthuthi Ramesh about her experiences freelancing at leading studios like Pentagram and Made Thought, her advocacy for more inclusive and supportive environments for creative mothers, and her co-founding of Nicety Materials, a digital library for physical materials. She discusses the challenges of permalancing, the impact of the pandemic, and her passion for sustainability and diversity in design.