- IAAC by Mucho
BP&O · Sep 25, 2025
BP&O’s feature by Emily Gosling reviews Mucho’s rebrand for the Institute for Advanced Architecture of Catalonia (IAAC). The new identity, developed with Fil Studio and Metódica, uses a generative system, modular visuals, and sound design to reflect IAAC’s experimental ethos. While praised for its flexibility and conceptual strength, the article critiques the wordmark’s visual execution.
- New Logo & Branding for Ultraderp by Mucho
BP&O · Mar 4, 2025
BP&O’s Richard Baird reviews Mucho’s branding for Ultraderp, an innovative dog lead brand. The identity centers on a witty ‘U’ shaped tongue device, supported by playful illustrations and handwritten type in a black-and-white palette. While the concept and execution are praised, Baird notes that real-world applications could better match the mock-ups.
- Gobi's new identity draws inspiration from Mongolian culture
Creative Boom · Nov 4, 2024
Creative agency Mucho has rebranded Mongolian cashmere brand Gobi to help it expand globally while staying true to its cultural roots. Led by creative director Rob Duncan, the project involved deep research in Mongolia, resulting in a new symbol, wordmark, icons, and campaign that celebrate the country's heritage. The rebrand positions Gobi as a premium yet authentic brand committed to sustainable, local production.
- New Logo & Branding for Antara 128 by Mucho
BP&O · Apr 18, 2024
BP&O’s Richard Baird reviews Mucho’s branding for Antara 128, an avant-garde bakery and restaurant in Melbourne. The identity draws on the intersection of craft and industry, featuring a folded 'A' logo inspired by dough lamination, earthy tones, and the GT Alpina typeface. The design extends across packaging and digital applications, balancing industrial precision with warmth and material tactility.
- The Designers: Mucho’s Pedro Destefani on landing a fully-paid scholarship and moving to Barcelona
The Brand Identity · Jan 18, 2024 · Interview
The Brand Identity’s interview with Mucho designer Pedro Destefani explores his journey from Brazil to Barcelona after winning a full scholarship to study at Elisava. Destefani discusses his growth through education, his experiences working at Mucho, and his evolving interest in typography and black-and-white design. The conversation highlights his personal and professional development as part of an international design community.
- New Logo & Branding for Ostro by Mucho
BP&O · Jun 13, 2023
BP&O features Mucho’s rebrand of health-tech company Ostro, formerly known as RxDefine. The new identity introduces a modular, shape-driven system inspired by Meccano, paired with Helvetica and a vibrant color palette to convey clarity and approachability. The project also included naming by A Hundred Monkeys and a focus on simplifying brand architecture for multiple audiences.
- The Edit: five projects including Sthuthi Ramesh’s modular identity for the South Asia Gallery
The Brand Identity · May 3, 2023
The Brand Identity’s 'The Edit' highlights five global design projects, including Sthuthi Ramesh’s modular identity for Manchester’s South Asia Gallery. Other features include branding for vegan cheese brand IN+U by FUNKY, BrewBird’s coffee identity by Mucho, Infinix’s tech-focused rebrand by Mubien, and Mizone’s sustainable bottle design by Everland. Each project showcases innovation in typography, sustainability, and visual storytelling.
- New Logo & Branding for BrewBird by Mucho
BP&O · Jan 31, 2023
BP&O features Mucho’s new brand identity for coffee tech startup BrewBird. The project combines a minimalist logo built from mirrored Bs with vibrant marbled paint pours created by Scottish artist Craig Black. The identity balances technological sophistication with artisanal craft, using LL Supreme type and a restrained color palette to highlight the expressive visuals.
- The Edit: five projects including Ingrid Picanyol’s campaign for Torelló Mountain Film Festival
The Brand Identity · Jan 25, 2023
The article, part of The Brand Identity’s 'The Edit' series, highlights five recent design projects from studios around the world. Featured works include Ingrid Picanyol Studio’s campaign for Torelló Mountain Film Festival, Milieu Grotesque’s refreshed Boutique typeface poster, Classmate Studio’s book for BIVAK, Standard Projects’ identity for Programa, and Mucho’s branding for Overmoon. Each project showcases distinct creative approaches across branding, print, and digital design.
Ingrid Picanyol StudioMilieu GrotesqueAppear OfflineTorelló Mountain Film FestivalBIVAKbranding
- New Branding for Big Charters by Mucho
BP&O · Oct 20, 2022
BP&O features Mucho’s rebrand for Big C Charters, a San Francisco-based fishing charter company founded by Christian Cavanaugh. The identity centers on a tall, hooked 'C' logo and a custom typeface, Big C Sans, inspired by the captain’s stature and the fishing industry. Vibrant colors, candid photography, and playful animation help modernize the brand and distinguish it from traditional maritime aesthetics.
- New Logo & Branding for Art Gallery of NSW by Mucho
BP&O · Apr 7, 2022
BP&O features Mucho’s rebrand for the Art Gallery of New South Wales, which unifies the institution’s fragmented brand architecture through a rationalized system and dynamic framing device. The identity employs a strict typographic and color system, referencing Sydney’s artistic heritage and the gallery’s architectural details. The result positions the gallery as a cultural hub and meeting point for diverse audiences.
- Piedmont Art Walk by Mucho
BP&O · Mar 22, 2022
BP&O features Mucho’s rebrand for the Piedmont Art Walk, a community arts event in California. The San Francisco studio created a lively, animated logo that turns the word 'art' into a walking character, supported by A2 Gothic type and a red-and-white palette. The identity emphasizes accessibility, joy, and community engagement, helping the event raise significant funds for local schools.
- The Designers: Mucho’s Lyam Bewry on moving abroad, being proactive and tackling creative block
The Brand Identity · May 7, 2021 · Interview
The Brand Identity’s interview with Mucho design director Lyam Bewry explores his journey from the UK to San Francisco, his proactive approach to career growth, and how he manages creative block. Bewry reflects on his early inspirations, the challenges of moving abroad during the pandemic, and the psychological aspects of working in design. The conversation highlights his emphasis on mentorship, optimism, and maintaining creativity through self-awareness.
- Mate Act Now unites the world's designers with over 130 posters created in celebration of Earth Day
The Brand Identity · Apr 24, 2020
The article covers Mate Act Now, a global poster campaign initiated by New Zealand designer Chris Flack to mark the 50th anniversary of Earth Day. Over 130 designers and studios worldwide contributed posters promoting climate action, with proceeds from a printed publication going to Red Cross Disaster Relief and Recovery Australia. The project demonstrates the design community’s ability to unite for environmental causes.
- Queremos Sonreír by Mucho
BP&O · Mar 18, 2020
BP&O features Mucho’s design for the book 'Queremos Sonreír', a cultural research project led by Trànsit Projectes exploring local cultural activation in Spain. The design uses bold typography, neon color, and a fold-out dust jacket inspired by protest banners to reflect themes of participation and grassroots action.
- Graphic identity for Schubertíada Vilabertran by Mucho
BP&O · Nov 5, 2018
BP&O features Mucho’s visual identity for Schubertíada Vilabertran, a Spanish music festival celebrating Franz Schubert. The design uses a glasses motif, expressive illustration by Ricard Jorge, and dyed paper to evoke Schubert’s pioneering spirit and the intimacy of his performances. The result repositions the festival with warmth and contemporary relevance while maintaining classical roots.
- New Logo & Graphic Identity for Feroz by Mucho
BP&O · Jun 13, 2018
BP&O reviews Mucho’s brand identity for Feroz, a Barcelona restaurant and nightclub. The design draws inspiration from the venue’s lush, colonial-inspired interior by Pablo Peyra Studio, using illustration, color, and overprint to evoke a transition from refined dining to wild nightlife. Richard Baird praises the clarity and restraint of the identity within a richly detailed environment.
- New Graphic Identity for DomésticoShop by Mucho
BP&O · Nov 22, 2017
BP&O features Mucho’s rebrand for DomésticoShop and its new concept store DomésticoMarket, marking the retailer’s evolution from an online-focused business to a more physical, design-led brand. The identity centers on a semi-circle motif derived from the diacritic in the logotype, expanded into patterns and visual systems that unify the two sub-brands. Warm colors, geometric forms, and thoughtful material choices convey modernity and approachability.
- New Packaging Design for Pepe Raventós by Mucho
BP&O · Jul 6, 2017
BP&O features Mucho’s packaging design for Pepe Raventós’ small-batch natural wines. The design uses layered paper, texture, and material composition to reflect the handcrafted, minimal-intervention philosophy of the wines. Richard Baird praises the work for its simplicity, material expression, and modern luxury without relying on conventional cues.
- New Brand Identity for Frameline 41 by Mucho
BP&O · Jun 13, 2017
BP&O features Mucho’s brand identity and campaign design for Frameline 41, the world’s longest-running LGBTQ film festival. The identity builds on the previous year’s framing concept, evolving into a typographic campaign with witty, inclusive wordplay by copywriter David Begler. The design uses gradients, bold typography, and dark backgrounds to express diversity and pride while maintaining professional restraint.
https://wearemucho.com/
Barcelona, Spain
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