Sydney-based studio The Bar Brand People created a vibrant and characterful brand identity for The Maybe Group’s tequila bar El Primo Sanchez. Drawing inspiration from Mexican architecture and culture, the identity uses bold color, expressive typography, and playful illustration to capture the bar’s lively spirit. The design features Uxum Grotesque and Kaylar Script typefaces, supported by photography from Foliolio and Steven Woodburn.
The Bar Brand PeopleBureau NuitsEl Primo SanchezThe Maybe Groupbranding
The Brand Identity interviews Melbourne-based designer Tristan Ceddia of Never Now about his studio’s flexible, collaborative approach and his work across music and food branding. Ceddia discusses projects such as Primo, Hector’s Deli, and the Courtney Barnett and Kurt Vile album, emphasizing vernacular design, copywriting, and everyday visual language. The conversation highlights his love for simple, direct communication and the tactile qualities of physical design.
Never NowCourtney Barnett and Kurt VilePrimobranding
