Creative Boom reports that Commercial Type, the acclaimed type foundry behind work for brands like The Guardian and Puma, has launched a new branding studio called Commercial Type Studio. Founded by Christian Schwartz and Paul Barnes with creative director Dino Sanchez, the studio aims to build brand identities rooted in typography. The article explores their philosophy, early projects, and how a type-first approach sets them apart from traditional agencies.
Commercial TypeCommercial Type StudioPumaVisabranding
The Brand Identity interviews Josep Duran, partner at Barcelona-based Forma Icons, about the studio’s approach to iconography design. Duran discusses the origins of Forma Icons, their process for creating consistent and brand-aligned icon systems, and the challenges of balancing creativity with technical precision. The conversation also highlights notable projects for clients like Simon, Nespresso, and Visa, as well as Duran’s dream of designing Olympic pictograms.
