Neue Haas Grotesk in use — 25 cases

The Brand Identity · Apr 7, 2026

The article profiles ARKETYPE, a new digital brand system created by Celsey Jones of Studio&Jones in Wales. ARKETYPE reimagines design templates as cohesive brand systems rather than disposable graphics, beginning with a clear creative direction and expanding into a suite of adaptable digital tools. The debut Edit, BLANC, offers over 60 customizable social media templates built in Canva and Figma, reflecting the studio’s minimalist and flexible design ethos.

It's Nice That · Mar 18, 2026

SMLXL and motion designer Gerard Mallandrich collaborated on the identity for Spatial Festival 2025, an immersive sound event at Berlin’s Funkhaus. The project integrates motion and spatial depth as core design principles, resulting in a kinetic, three-dimensional brand system. Using 3D scans, cinematic techniques, and a clean typographic approach, the identity reflects the festival’s experimental and interactive nature.

The Brand Identity · Jan 20, 2026

The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.