SMLXL

Cases

• Unknown Client
• Conceptual Flag Design For Global Inclusivity
• Conceptual, Inclusive, Minimalist, Symbolic, Thoughtful, Universal

• Unknown Client
• Illustration For Trash Talk Political Commentary
• 3d, Conceptual, Expressive, Political, Satirical, Thoughtful

• Unknown Client
• Illustration For The Only Weapon You Need
• 3d, Conceptual, Metaphorical, Minimalist, Peaceful, Symbolic

• 37th America's Cup
• Visual Identity For The 37th America's Cup Barcelona
• Dynamic, Elegant, Heritage, Minimalist, Nautical, Symbolic

• 9+ Winery
• Packaging Design For 9+ Winery
• Elegant, Minimalist, Modular, Numeric, Refined, Structured

• 9+ Wines
• Naming And Label Design For A Celebration Wine
• Elegant, Festive, Minimalist, Organic, Playful, Vibrant

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News & interviews

• New Logo & Branding for Pumpkin by Kuba & Friends

  BP&O · May 7, 2026

  BP&O’s Emily Gosling reviews Kuba & Friends’ rebrand for pet insurance company Pumpkin. The new identity embraces the concept of 'pet parenting' with a bold tone of voice, custom typography, and vibrant color palette. While the art direction and type are praised, the illustration work is criticized as weaker and less cohesive.

  Kuba & FriendsSMLXLPumpkinbranding
• : Friday Likes 573

  · May 1, 2026

  The 573rd edition of Brand New’s 'Friday Likes' highlights three branding projects from studios SMLXL, Pivot Brands, and Praktika. The article briefly showcases creative work from Lithuania, Spain, and the USA within the consumer products sector. Authored by Armin, it continues the series’ tradition of spotlighting noteworthy design work from around the world.

  SMLXLPivot BrandsPraktikabranding
• Forget Silly Squeeze Bottles For Olive Oil; D'Arbequina Uses Photos of Wild Deer

  · Apr 30, 2026

  SMLXL designed the packaging for D’Arbequina olive oil from Els Batallosos farm in Catalonia, wrapping each of 280 limited-edition bottles in unique black-and-white trail camera photos of local deer. The design replaces traditional luxury cues with raw, documentary-style imagery that connects the product directly to its natural environment.

  SMLXLEls Batallosospackaging
• Where fallow deer roam

  BP&O · Apr 9, 2026

  BP&O’s Emily Gosling reviews SMLXL’s branding and packaging design for D’Arbequina, a limited-edition olive oil produced in Catalonia. The identity uses motion-sensor photography of deer roaming the olive groves to create unique, monochrome labels for each bottle. The project embraces minimal human intervention, black and silver aesthetics, and a conceptual approach that merges nature, data, and design.

  SMLXLD’ArbequinaEls Batallososbranding
• SMLXL and Principi use motion blur to illustrate a fruit fight

  The Brand Identity · Apr 9, 2026

  SMLXL and Principi collaborated on the visual identity and packaging for CMYK’s card game Fruit Fight, part of the Magenta collection. The design uses motion blur to depict fruit in motion, combining vibrant colors and minimalist composition. Lineto’s Supreme typeface and a fluorescent magenta packaging system unify the collection under a clean, modern aesthetic.

  SMLXLPrincipiCMYKCMYKbranding
• The identity for Spatial festival feels aptly three-dimensional

  It's Nice That · Mar 18, 2026

  SMLXL and motion designer Gerard Mallandrich collaborated on the identity for Spatial Festival 2025, an immersive sound event at Berlin’s Funkhaus. The project integrates motion and spatial depth as core design principles, resulting in a kinetic, three-dimensional brand system. Using 3D scans, cinematic techniques, and a clean typographic approach, the identity reflects the festival’s experimental and interactive nature.

  SMLXLMallandrichSpatial Festivalbranding
• HotDog by SMLXL

  BP&O · Feb 24, 2026

  BP&O features SMLXL’s branding for HotDog, a petcare brand that blends humor, fashion editorial aesthetics, and meme culture. The identity uses Founders Grotesk, witty illustration, and a clever black-and-white logo depicting two dogs to create a playful yet sophisticated visual world. The project demonstrates how to balance fun and beauty in branding without pretension.

  SMLXLHotDogbranding
• "SMLXL, Principi Craft Unique Collectible Identity for Magenta"

  The Brand Identity · Oct 14, 2025

  SMLXL and Principi collaborated to create a unified yet collectible packaging identity for Magenta, a new card game publisher from CMYK. The design centers on a fluorescent magenta slipcase with a die-cut window revealing each game’s unique visual identity, supported by a consistent typographic and structural system. The project balances individuality and coherence, reflecting both studios’ shared design philosophy before their split into separate practices.

  SMLXLPrincipiCMYKMagentabranding

Clients