SMLXL

· May 1, 2026

The 573rd edition of Brand New’s 'Friday Likes' highlights three branding projects from studios SMLXL, Pivot Brands, and Praktika. The article briefly showcases creative work from Lithuania, Spain, and the USA within the consumer products sector. Authored by Armin, it continues the series’ tradition of spotlighting noteworthy design work from around the world.

· Apr 30, 2026

SMLXL designed the packaging for D’Arbequina olive oil from Els Batallosos farm in Catalonia, wrapping each of 280 limited-edition bottles in unique black-and-white trail camera photos of local deer. The design replaces traditional luxury cues with raw, documentary-style imagery that connects the product directly to its natural environment.

BP&O · Apr 9, 2026

BP&O’s Emily Gosling reviews SMLXL’s branding and packaging design for D’Arbequina, a limited-edition olive oil produced in Catalonia. The identity uses motion-sensor photography of deer roaming the olive groves to create unique, monochrome labels for each bottle. The project embraces minimal human intervention, black and silver aesthetics, and a conceptual approach that merges nature, data, and design.

The Brand Identity · Apr 9, 2026

SMLXL and Principi collaborated on the visual identity and packaging for CMYK’s card game Fruit Fight, part of the Magenta collection. The design uses motion blur to depict fruit in motion, combining vibrant colors and minimalist composition. Lineto’s Supreme typeface and a fluorescent magenta packaging system unify the collection under a clean, modern aesthetic.

It's Nice That · Mar 18, 2026

SMLXL and motion designer Gerard Mallandrich collaborated on the identity for Spatial Festival 2025, an immersive sound event at Berlin’s Funkhaus. The project integrates motion and spatial depth as core design principles, resulting in a kinetic, three-dimensional brand system. Using 3D scans, cinematic techniques, and a clean typographic approach, the identity reflects the festival’s experimental and interactive nature.

BP&O · Feb 24, 2026

BP&O features SMLXL’s branding for HotDog, a petcare brand that blends humor, fashion editorial aesthetics, and meme culture. The identity uses Founders Grotesk, witty illustration, and a clever black-and-white logo depicting two dogs to create a playful yet sophisticated visual world. The project demonstrates how to balance fun and beauty in branding without pretension.

The Brand Identity · Oct 14, 2025

SMLXL and Principi collaborated to create a unified yet collectible packaging identity for Magenta, a new card game publisher from CMYK. The design centers on a fluorescent magenta slipcase with a die-cut window revealing each game’s unique visual identity, supported by a consistent typographic and structural system. The project balances individuality and coherence, reflecting both studios’ shared design philosophy before their split into separate practices.