SMLXL created a mirrored title and credit design for Zoé’s single 'Karmadamme', reflecting the song’s exploration of duality between the world and the underworld. The visual concept reinforces the music video’s symbolic and metaphorical narrative.
SMLXL created the title design for Zoé’s music video 'Popular', a story exploring self-identity and inner conflict. The visual concept reflects the idea of seeing through a mask, representing the protagonist’s struggle with his alter ego.
White Bear partnered with ZOE, the world’s leading personalized nutrition app, to evolve and scale its brand across global markets. Acting as an embedded creative team, they shaped ZOE’s visual and strategic presence across digital, social, and experiential channels, including major US activations and campaign launches. The collaboration strengthened ZOE’s brand consistency while supporting rapid growth and audience engagement.
Ragged Edge partnered with ZOE to create a full rebrand and packaging system that makes science feel personal and accessible. The new identity balances scientific precision with warmth and inclusivity, helping ZOE scale its nutrition program across the US and UK and connect with millions seeking healthier lives.