White Bear

Cases

• Bangtan
• Brand Identity And Packaging For Sessions Food Portfolio
• Bold, Contemporary, Cultural, Gritty, Urban, Vibrant

• Bevas
• Brand Identity And Packaging For Bevas Functional Coffee
• Coffee, Illustration, Packaging, Sustainability

• Bold Bean Co
• Rebrand And Packaging System For Bold Bean Co
• Architecture, Clarity, Community, Packaging

• Bread & Jam
• Brand Identity And Campaign For Bread & Jam Festival
• Creativity, Entrepreneur, Expertise, Festival

• Caboodle
• Brand Identity And Website Design For Storage Startup Caboodle
• Audience, Competition, Investment, Proposition

News & interviews

• White Bear Simplifies Bold Bean's Brand Identity for Mainstream Appeal

  Creative Boom · Sep 29, 2025

  London-based studio White Bear has refreshed the brand identity and packaging for Bold Bean, a premium bean brand known for its cult following. The redesign follows a 'simplified to amplify' approach, improving shelf presence and clarity while retaining the brand’s quirky, human character. The new system introduces a bolder logo, clearer hierarchy, and distinctive yellow lids to strengthen recognition and scalability.

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• Kelly Mackenzie Redefines Hustle, Balances Work and Parenthood

  Creative Boom · Jun 26, 2025 · Interview

  Creative Boom interviews Kelly Mackenzie, founder of branding agency White Bear, about redefining hustle, setting boundaries, and balancing motherhood with running a creative business. She discusses delegation, protecting creative energy, and how parenthood reshaped her approach to work and leadership.

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• Freshways Milk Partners with White Bear to Revitalize Brand

  Creative Boom · Nov 25, 2024

  Creative agency White Bear rebranded UK dairy supplier Freshways, introducing a superhero-inspired identity to highlight the brand’s speed, freshness, and reliability. The new design includes a dynamic logotype, playful character illustrations, and refreshed packaging that retains familiar milk color codes while adding pastel tones. The project also extends to a new website and app, aiming to boost recognition among consumers and independent retailers.

Clients