White Bear Studio created a digital campaign to reposition the CPA Ireland Annual Conference from a 'nice to attend' event to a 'must attend' experience. The 'Expand Your Horizon' campaign highlighted the value for delegates and the quality of speakers, resulting in a 19% increase in attendance and strong positive feedback.
White Bear Studio rebranded CPA Ireland to modernize its image and strengthen awareness among prospective accounting students. The new identity centers on a pathway concept symbolizing career flexibility and global opportunity, supported by a fresh palette of navy and greens reflecting Irish heritage and modern professionalism.
White Bear Studio partnered with CPA Ireland to create a strategic platform, brand identity, and campaign for their innovative immersive learning program in the metaverse. The project positioned CPA as a leader in future-focused training by visualizing the 'School of Innovation' through a VR-inspired identity and engaging digital experiences.