Clay partnered with Eden to create a distinctive brand identity and intuitive app experience for an AI-powered real estate platform. The design merges contemporary digital aesthetics with classic elegance, helping users visualize and find their dream homes through intelligent, emotionally resonant interactions.
White Bear Studio created a bold and playful brand identity and packaging for Eden, a meat-free food brand focused on taste and sustainability. Drawing inspiration from the Garden of Eden, the design emphasizes temptation and natural goodness through eco-friendly materials and a vibrant green palette that stands out on crowded shelves.
Clay Global developed the brand identity and app experience for Eden, an AI-powered real estate platform that translates users’ feelings and visual preferences into personalized property recommendations. The design combines classical and contemporary aesthetics, balancing emotional warmth with digital clarity. Through thoughtful typography, illustration, and interaction design, the brand aims to make home searching more intuitive and human-centered.
The Brand Identity’s 'The Edit' highlights five recent branding projects from studios around the world. Featured work includes Angel & Anchor’s playful seaside-inspired identity for Little Sister, B&B Studio’s bright packaging for Citizen Spritz, Mint’s minimal Swiss-inspired design for HomeCourt, Pentagram’s nature-meets-tech identity for AI company Cohere, and Frans Hulet’s warm, type-led approach for Web3 project Eden. Together, the projects showcase diverse approaches to contemporary brand identity design.