In their own words
The rounded corners represent flexibility, while the bevelled corners stabilise the logomark and add a more robust tech vibe.
Because the search engine displays a massive amount of data, we needed a font that is highly readable at very small sizes.
This versatile palette of assets allowed us to vary our visuals so the catalogue illustrations wouldn’t feel monotonous.
We did not want Eden to feel like a purely technological product, because finding a home is also emotional, aspirational and deeply human.
The home search process can be visually exhausting, so the illustration system was designed to create a pause.
The idea behind the new name and the overall concept was already in place – it needed to feel vast, optimistic and open in every direction.
Since Sky’s visual language is quite active and dynamic, we decided to balance it with a clean, understated typeface.
By turning conventions upside down, we used familiar ideas to create a distinctive visual language.
Articles & interviews3
- Clay Global rebrands Partstack, semiconductor industry search platform
Clay Global rebranded Partstack, a semiconductor industry search platform, with a modernized identity and redesigned website. The new system refines the existing stacked logo, introduces Aeonik and Inter typefaces, and employs a restrained color palette with modular illustrations and 3D renders. The rebrand balances technical precision with approachability, extending across digital and physical applications.
- How Clay Global designed a real estate brand that starts with feeling
Clay Global developed the brand identity and app experience for Eden, an AI-powered real estate platform that translates users’ feelings and visual preferences into personalized property recommendations. The design combines classical and contemporary aesthetics, balancing emotional warmth with digital clarity. Through thoughtful typography, illustration, and interaction design, the brand aims to make home searching more intuitive and human-centered.
- Clay turns crypto clichés upside down in Sky’s optimistic brand