Sky Design Cases
10 cases across 7 studios
Designers behind the work
Designers and creative leads credited on Sky projects in press coverage.
News & interviews
- Mude designs a water bottle brand that feels like performance gear
The Brand Identity · Apr 14, 2026
Sydney-based agency Mude created Skyline’s first consumer-facing brand identity, transforming the Chinese OEM water bottle manufacturer into a performance-oriented brand. Drawing inspiration from cycling culture, the identity uses a monochrome palette, technical typography, and cinematic art direction to position Skyline alongside high-performance gear brands. The rebrand establishes Skyline as a credible, premium player in the active lifestyle market.
MudeSkylinebranding - Most e-commerce sites work OR look good: Alright Studio does both
The Brand Identity · Dec 18, 2025 · Interview
The Brand Identity interviews Brooklyn-based Alright Studio about their approach to e-commerce design that merges creative expression with technical precision. Recently accepted into Shopify Plus’ partnership program, the studio discusses their philosophy of treating Shopify as a framework, not a template, and their work for clients like Justin Bieber’s SKYLRK and outdoor collective Usal. The conversation explores how they balance performance, usability, and design innovation in high-profile digital projects.
Alright StudioSKYLRKUsaldigital - Clay turns crypto clichés upside down in Sky’s optimistic brand
The Brand Identity · Nov 11, 2025
San Francisco-based agency Clay rebranded MakerDAO into Sky, creating an optimistic and approachable identity for the DeFi platform. The project includes a geometric logo, 3D-rendered skies, and a Swiss-style typographic system using Circular. The rebrand extends across digital, motion, and event applications, emphasizing clarity, optimism, and technical sophistication.
- "October's Top Industry News and Key Appointments Unveiled"
Creative Boom · Oct 14, 2025
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
M+C Saatchi Group UKNew Commercial ArtsDigital NativesDepartment for EducationFinancial Timesadvertising - "Sky Sports Releases Hilarious Lions Mockumentary Before First Test"
Creative Boom · Jul 16, 2025
Sky Sports has launched a humorous mockumentary titled 'Living with the Lions: What Really Happens on Tour' ahead of the British & Irish Lions' first Test against Australia. The short film, fronted by Paul Olima, offers a comedic behind-the-scenes look at the players' off-duty antics and features appearances from pundits Dan Biggar, Sam Warburton, and Alex Payne. The campaign aims to bring fans closer to the team through character-driven storytelling and social media engagement.
Sky SportsBritish & Irish Lionsadvertising - Melody Yung Crafts Revolutionary Digital Platform for Lady Gaga
The Brand Identity · May 1, 2025
The Brand Identity’s feature details how Yung Studio, led by Melody Yung, reimagined Lady Gaga’s website as an evolving digital platform blending storytelling, commerce, and fan engagement. Collaborating with Commerce-UI and Viso Haus, the team built an immersive, WebGL-powered experience that earned multiple Webby Awards. The project emphasizes flexibility, emotional resonance, and a break from traditional social media constraints.
Yung StudioCommerce-UIViso HausLady GagaMichael Polanskydigital - Christopher A. Ritter Redefines Cincinnati Ballet with New Brand Identity
The Brand Identity · Apr 29, 2025
The article profiles creative director Christopher A. Ritter’s speculative rebrand of the Cincinnati Ballet, which explores how motion and emotion can reshape the perception of a traditional arts institution. Using dynamic grids, blurred typography, and a proposed collaboration with fashion brand Aimé Leon Dore, Ritter aims to bridge classical elegance with contemporary cultural relevance. The project also imagines partnerships with local Cincinnati brands to strengthen the city’s cultural identity.
Christopher A. RitterUltra Kuhl Type FoundryBendito MockupCincinnati BalletAimé Leon Dorebranding - Goldsky: Live-Streamed Crypto Data Solutions
SEESAW · May 13, 2024
SEESAW features the website design for Goldsky, a crypto data platform offering live-streamed data infrastructure. The project highlights a clean digital interface using Akkurat Mono LL and Inter typefaces, aligning with the brand’s developer-focused positioning.
SEESAWGoldskydigital - Martin Vácha details the day-to-day practice of his independent type foundry Displaay
The Brand Identity · Feb 6, 2020 · Interview
The Brand Identity interviews Martin Vácha, founder of Prague-based type foundry Displaay, about his daily practice, design philosophy, and the creation of his custom and retail typefaces. Vácha discusses his process-driven approach, collaborations with studios like Anymade, and his views on variable fonts and pricing. The piece offers insight into the independent operation of a small but influential type foundry.
DisplaayAnymade StudioStudio NajbrtMoogPolansky Gallerybranding