Melody Yung
Founder · Creative Director
In their own words
The process was messy, fast, and full of heart.
While traditional social media is built for speed, reach, and repetition, it often limits how deeply an artist can tell a story.
How often can we convince a client to go with a variable identity?
We did every step of our own process, as if we were the client.
Audiences are much more multifaceted and complex than we think.
Articles & interviews
- Melody Yung Crafts Revolutionary Digital Platform for Lady Gaga
The Brand Identity’s feature details how Yung Studio, led by Melody Yung, reimagined Lady Gaga’s website as an evolving digital platform blending storytelling, commerce, and fan engagement. Collaborating with Commerce-UI and Viso Haus, the team built an immersive, WebGL-powered experience that earned multiple Webby Awards. The project emphasizes flexibility, emotional resonance, and a break from traditional social media constraints.
- Melody Yung on why Yung Studio’s rebrand perfectly reflects their nimble and dynamic collective
The Brand Identity interviews Melody Yung, founder and creative lead of Yung Studio, about the studio’s self-initiated rebrand. The new identity and website reflect the team’s collaborative, entrepreneurial spirit through variable logos, gestural shapes, and dynamic forms. Yung discusses their startup-oriented approach, experimental design methods, and how the rebrand served as a test of their own creative process.