Mark Jones
Design Director · Creative Director · Designer
Studios:Studio Blackburn
Quotes
“Ventura Foreman really bought into the idea of championing their location and placing more emphasis on the ‘Where?’ rather than ‘Who?’”
“The shape that was created when the full wordmark is typeset felt beautiful and a little bit wrong, which was great.”
“We wanted to retain the human process throughout the identity.”
“Make it a brand guideline for dummies.”
“We knew the style of typeface that we were going for and looked at a wide range of different options. Inter felt right.”
“Typography and logos remain black or white depending on the contrast needed.”
“This enables them to creatively drive the look and feel of their identity.”
“Actually came to light after our initial presentation.”
“We needed a typeface that was bold and impactful across the full Greater Good range for its logo and for Pinter itself.”
“The word ‘fresh’ was front of mind when considering the colour palette.”