Creative Director · Founder · Global Principal
Look beyond your local patch and your standard approach. British design is world-class, so take a wider export lens to your business.
Anno is a game all about building and craft, so the core of our idea was a design ethos to create something more tangible in the real world which could be seamlessly brought into the digital world.
Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
Wolff Olins and Wieden+Kennedy Amsterdam collaborated with Ubisoft to create the first-ever masterbrand for its long-running Anno strategy game series. The rebrand, centred on the idea of 'Crafted with Care', introduces a cohesive visual identity featuring earthy tones, chiselled typography, and a flexible 'A' symbol. The launch included a cinematic trailer and social campaign, positioning Anno as a global brand for world-building enthusiasts.