Airbnb Design Cases
8 cases across 4 studios
Designers behind the work
Designers and creative leads credited on Airbnb projects in press coverage.
News & interviews
- Koto’s Carolyn Rush: “Good brands only happen with a good idea”
The Brand Identity · Nov 7, 2025 · Interview
The Brand Identity interviews Koto’s Senior Strategy Director Carolyn Rush about the importance of strong ideas in brand building. She discusses how strategy and design work hand-in-hand at Koto’s LA studio, emphasizing curiosity, collaboration, and conviction as the foundations of effective branding. The conversation highlights examples from brands like Bolt, Airtasker, and Airbnb to illustrate how strategic insights drive creative outcomes.
- "Why Brands Now Prioritize Custom Typography"
Creative Boom · Oct 8, 2025
Creative Boom’s article, written by Abbey Bamford, explores the growing importance of custom typography in brand identity, featuring insights from Studio DRAMA’s business director Frankie Guzi. It highlights how bespoke typefaces have evolved from luxury items to strategic assets, with examples from brands like Heinz, Mozilla, and RSPCA. The piece debunks myths around cost and complexity, positioning custom type as both a creative and financial investment for modern brands.
- "Top 20 Influential Graphic Designers in 2025"
Creative Boom · Jun 23, 2025
Creative Boom’s 2025 roundup highlights 20 graphic designers redefining visual communication through cultural storytelling, conceptual thinking, and innovative aesthetics. The article profiles figures like Temi Coker, Natasha Jen, and Marie Boulanger, showcasing their influence across branding, typography, and digital design. It underscores how these creatives balance authenticity, technology, and human emotion in their work.
- Creatives Adapt to Thrive Amid 2025 Economic Slowdown
Creative Boom · Jun 16, 2025
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
- "Gen Z Creatives Share Views on Future of Creative Industry"
It's Nice That · Jun 5, 2025
The article, written by Jenny Brewer for It’s Nice That’s Ones to Watch 2025 series, gathers insights from four Gen Z creatives about entering the creative industry in 2025. Each contributor shares their hopes, challenges, and perspectives on diversity, opportunity, and the evolving creative landscape. The piece highlights optimism amid uncertainty and emphasizes community, inclusivity, and adaptability as key values for the next generation of designers.
- Social Media Criticism Threatens Creativity in Design Industry
It's Nice That · Jun 3, 2025
Matt Alagiah’s opinion piece explores how social media criticism of rebrands, such as GF Smith’s recent identity by Templo, can cross from healthy debate into toxic pile-ons that discourage creative risk-taking. Featuring perspectives from GF Smith’s Benjamin Watkinson and Templo’s Anoushka Rodda and Pali Palavathanan, the article questions whether online negativity is stifling innovation in the design industry. It calls for more constructive discourse and empathy toward both designers and clients.
- Rachel Gogel Discusses Creative Pay and Valuing Impact
Creative Boom · May 22, 2025 · Interview
Creative Boom interviews independent design executive Rachel Gogel about her journey toward financial empowerment and equitable compensation in the creative industry. She discusses lessons learned from early underpayment, how she built a sustainable solo consultancy, and her philosophy of charging for value rather than hours. The conversation highlights transparency, gender pay equity, and redefining success through meaningful, values-driven work.
GQThe New York Timesother - "Creative Boom Podcast Season 9 Hits 1M Downloads with Stars"
Creative Boom · Apr 28, 2025
Creative Boom announces the launch of Season 9 of its podcast, celebrating one million downloads since its 2020 debut. The new season features leading creative figures such as Michael Johnson, Emma Barratt, and Kiser Barnes, alongside sponsorship from the School of Communication Arts. The article highlights the podcast’s evolution, new guests, and the refreshed bonus segment 'The Spark'.
- "The Sims Inspires Creativity in a Generation of Visual Artists"
It's Nice That · Mar 3, 2025
The article explores how The Sims video game has influenced a generation of creatives across disciplines, from advertising to illustration. It highlights Buck’s 2024 'Get an Airbnb' campaign, which channels the game’s cozy yet detailed environments, and artists like Nicoleta Mureş and Max Guther, who draw from its isometric perspective and nostalgic digital aesthetic. The piece reflects on how The Sims’ visual language continues to shape contemporary creative work.
- 1 in 3 Digital Experiences Fail, How to Improve UX
Creative Boom · Feb 18, 2025
Creative Boom’s article 'The UX Crisis' explores findings from the Digital Experience Index by Bernadette and Watermelon, revealing that one in three digital experiences fail users. Through insights from leading designers, it examines common UX pitfalls such as neglecting accessibility, prioritising aesthetics over usability, and insufficient user research. The piece highlights brands like Monzo and Bloom & Wild as examples of effective, human-centric digital design.