The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
Creative agency Dark Horses partnered with Nissan to launch 'NISMO Electric Racer Tokyo', a retro-inspired arcade game celebrating the brand’s Formula E presence at the Tokyo E-Prix. The campaign combines 1990s gaming aesthetics, Japanese illustration by Kentaro Yoshida, and Nissan’s motorsport identity across digital and physical touchpoints. The activation includes a playable game, a themed race livery, and a nostalgic video spot blending live action and pixel art.
Creative agency Dark Horses partnered with Nissan Formula E to launch a bold culture-driven campaign under the 'Noisy Thinking' philosophy. The Miami E-Prix activation featured world-champion cheerleaders rebranded as 'Sakura Storm', blending Japanese and American cultural elements. The campaign achieved major engagement growth and positioned Nissan Formula E as a leading team in fan support and digital reach.
