Illustrator
I've started leaning into the parts of my work that make it unmistakably human-made.
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
New York-based studio Creech has created a refined yet playful brand identity for Seremoni, a high-end fishing brand promoting the Japanese Ike Jime method. The design combines warm illustration, tactile packaging, and humanist typography to express quality, sustainability, and craftsmanship. The project balances emotional appeal with technical precision, using silver foil packaging and a mascot-inspired visual language.
Creech developed a brand identity and packaging system for sustainable seafood company Seremoni, blending premium quality with approachability. The design draws inspiration from fish patterns and colors, features custom typography, and includes playful illustrations by Fried Cactus Studio. The identity aims to educate consumers about sustainable fishing while maintaining an inviting, high-quality aesthetic.