Mike Hindle
Designer, Founder
In their own words
For years, creatives were told to niche down, specialise, pick a lane. But in 2025 —with shrinking budgets, AI disruption, and a quieter economy—it feels being good at lots of things is no longer a compromise; it's a competitive advantage.
Repeat customers can often see you through a dry spell of new enquiries.
In the short term, paying the bills each month is a mini success.
In the short term, paying the bills each month is a mini success.
Articles & interviews4
- "Being Versatile: The New Superpower in the Creative Industry"
The article explores the growing value of creative generalists in the design industry, arguing that versatility and multi-disciplinary skills have become a competitive advantage in 2025. Through insights from designers, creative directors, and founders, it highlights how being adaptable across disciplines helps creatives thrive amid AI disruption, economic shifts, and evolving client demands.
- Creatives Adapt to Thrive Amid 2025 Economic Slowdown
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
- "Creatives Redefine Success Beyond Traditional Metrics"