Illustrator
It was so exciting and special to see the bags evolve, and it was a joy to see and hold them in real life.
Probably the biggest challenge for me across the project was making production packs for the visual merchandising elements.
Creative Boom features a collaboration between luxury fashion brand Jimmy Choo and paper-cut artist Helen Musselwhite for the 2026 Bon Bon handbag collection. Musselwhite’s intricate paper artwork, 'Jimmy’s Garden', inspired four seasonal handbags and accompanying in-store displays. The project highlights the fusion of handcrafted artistry with high-end fashion design.
The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.