Luke McConkey
Illustrator
In their own words
I try to see the world in a positive light because – and not to get all existential on you – it's all a bit mad, isn't it?
Jobs like this, where the brief matches your personality, are just a delight.
Life is magic. We're constantly being shown the bad side of life, and it can be really bad. I just want to make the most of my time whizzing round the sun, and I hope I can spread as much love and smiles to folks I come into contact with.
I just kind of let things start happening, much like when you're at a festival.
Articles & interviews
- Embracing the positive with illustrator Luke McConkey
Creative Boom profiles Liverpool-based illustrator Luke McConkey, whose upbeat, cartoon-inspired style has attracted major clients like Nike, Costa Coffee, and the LA Times. The article explores his journey from design agencies to full-time illustration, his inspirations from 1990s animation and ligne claire, and his mission to spread positivity through art. Represented by Handsome Frank, McConkey’s work blends humour, colour, and optimism across editorial, commercial, and cultural projects.
- Brands Embrace Illustration for Storytelling in 2025
The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.