Uniqlo Design Cases
Designers behind the work
Designers and creative leads credited on Uniqlo projects in press coverage.
Designers and creative leads credited on Uniqlo projects in press coverage.
Creative Boom profiles Liverpool-based illustrator Luke McConkey, whose upbeat, cartoon-inspired style has attracted major clients like Nike, Costa Coffee, and the LA Times. The article explores his journey from design agencies to full-time illustration, his inspirations from 1990s animation and ligne claire, and his mission to spread positivity through art. Represented by Handsome Frank, McConkey’s work blends humour, colour, and optimism across editorial, commercial, and cultural projects.
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
The Brand Identity interviews Hitomi Ishigaki, Co-founder and Creative Director of STUDIO NEWWORK, about the studio’s evolution from a magazine publisher to a design studio known for its typographic precision and fashion collaborations. Ishigaki discusses their work with brands like Aimé Leon Dore and UNIQLO, emphasizing the importance of typography and detail in their practice. The conversation also touches on their inspirations, process, and aspirations to collaborate with art institutions.
London-based studio Village Green developed a lively and playful identity for Tate Play, a collaboration between Tate and Uniqlo that engages children through art activities in the Turbine Hall. The system features bright colours, anthropomorphic graphics, and modular flexibility, supported by a custom typeface from Newlyn. The design balances fun and structure while aligning with Tate’s existing identity.
The Brand Identity reports on a new book published by Counter-Print titled 'Hey: Design & Illustration,' which explores the work and creative process of Barcelona-based studio Hey. The book showcases Hey’s projects for clients including Monocle, PayPal, Nokia, and Uniqlo.
BP&O features Hey’s graphic identity and campaign for Dissabtes MACBA, a collaboration between MACBA and UNIQLO offering free Saturday evening access to the museum. The design uses simple geometric forms, red and black color contrast, and repetition to symbolize the merging of the two brands and their shared values of accessibility and cultural engagement.
