Matt Saunders
Illustrator
In their own words
I've been doing this 15 years, and I've never seen a wave go across like this.
Articles & interviews
- Brands Embrace Illustration for Storytelling in 2025
The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.
- Creatives Adapt to Thrive Amid 2025 Economic Slowdown
The article explores how creatives across the UK are adapting to the 2025 economic slowdown and the rise of AI. Freelancers and small studios face reduced work and uncertainty, prompting many to diversify income streams, explore international clients, and emphasize human creativity. Voices from across the industry share strategies for resilience, authenticity, and adaptation in a changing landscape.
- Is LinkedIn Still Relevant for Creatives in 2025?
The article explores whether LinkedIn remains a valuable platform for creatives in 2025. Through insights from illustrators, designers, photographers, and agency leaders, it presents a balanced view: while LinkedIn still offers professional opportunities and positive networking, its algorithmic focus and AI-driven content have frustrated many users. The piece concludes that LinkedIn’s usefulness depends on how intentionally creatives engage with it.