Eden Design Cases
Designers behind the work
Designers and creative leads credited on Eden projects in press coverage.
Designers and creative leads credited on Eden projects in press coverage.
The article profiles Seoul-based design studio DDBBMM, founded by Lee Yunho and Kim Kangin, known for its tactile and typographically driven approach to projects ranging from installations to small publications. It highlights their analogue experimentation, material curiosity, and recent efforts to expand their studio into a workshop space for making and exhibitions.
The Brand Identity’s 'The Edit' highlights five recent branding projects from studios around the world. Featured work includes Angel & Anchor’s playful seaside-inspired identity for Little Sister, B&B Studio’s bright packaging for Citizen Spritz, Mint’s minimal Swiss-inspired design for HomeCourt, Pentagram’s nature-meets-tech identity for AI company Cohere, and Frans Hulet’s warm, type-led approach for Web3 project Eden. Together, the projects showcase diverse approaches to contemporary brand identity design.
The Brand Identity interviews Korean graphic designer Phillip Kim about his creative philosophy, process, and international experience across Seoul, New York, and LA. Kim discusses his experimental yet structured approach to branding, particularly highlighting his Nike Korea rebranding project as a symbol of cultural optimism. The conversation explores his views on design rules, personal growth, and the evolving design landscape in Korea and the US.
Stockholm-based studio 25AH developed a new visual identity for SSU, Sweden’s Social Democratic Youth League, in collaboration with content agency Birdh. The rebrand focuses on accessibility and solidarity, using bold typography, warm colors, and playful illustrations to appeal to younger audiences. The identity combines Media Sans and Helvetica Now with a red, pink, and purple palette to convey energy, inclusion, and political heritage.
The Brand Identity interviews Parasol’s Creative Director and co-founder Ramiro Oblitas about the studio’s international practice and notable branding projects. The discussion covers Parasol’s origins, its global offices, and key work for clients such as Björk & Berries, Design Sweden, Alexander Lervik, and H&M. Oblitas explains their collaborative approach, design philosophy, and emphasis on flexible, intelligent brand systems.
Parasol created a new identity for Design Sweden, the organization founded in 1957. The rebrand introduced a custom typeface family and a colorful graphic language, launched during Stockholm Design Week.